Thu.Dec 14, 2023

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Why Confusing Inertia With Loyalty Will Eventually Kill Your Business

Beyond Philosophy

In a meeting with a long-time client, I learned how pleased they were with their repeat business, which they saw as loyal customers coming back for more. However, when they showed me the repeat business stats, what I saw wasn’t loyalty; it was inertia. I knew these customers would leave my client when the competition had a good enough offer. Now, some of you might be scratching your heads, wondering what I am talking about.

Loyalty 89
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Staying Ahead of the Curve: Optimove’s 2024 Marketing Trends & Predictions

Optimove

Enhance your customer segmentation with our advanced guide Download Now Informed by our work with thousands of marketing experts representing 1,200+ brands and exclusive insights from our surveys of more than 2,000 consumers, here are the pivotal latest marketing trends we see shaping the landscape in 2024. Get ready for our top digital marketing trends for 2024.

2024 72
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What Customer Experience Monitoring & Theater Have In Common

Cyara

On Broadway, shows will run for weeks, months and even years. The length of the run is dependent upon how long they keep selling tickets, so the producers must be constantly monitoring ticket sales and making sure that the customer experience (in this case the audience experience) is positive, and one that elicits rave reviews and referrals. Do you think that people would still come from around the world, purchasing high-priced tickets and packing themselves into seats for the opportunity to wat

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Customer Sentiment Analysis Vs. Emotions Analytics

Feedbackly

Customer emotions play a significant role in strengthening brand loyalty and fueling a brand’s growth. After all, building meaningful connections with your clientele and building the customer journey around their preferences can go a long way. But, obtaining an accurate picture of how customers feel may seem like a hard task. Fortunately, there are two ways of getting into it.

Metrics 52
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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How going the extra mile to understand customers propelled Squire into a $750m SaaS company 

ChurnZero

Barbershops are as American as baseball and apple pie. It’s also a line of business that hasn’t changed much in decades, observed Dave Salvant when he co-founded Squire. As a young man growing up in Brooklyn, NY, he would do odd jobs at a hair salon run by his aunt. As with any small business, he noticed she often had her hands full juggling duties.

Books 52

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Outsourcing Marketing: A Real-World Guide for 2024

Helpware

For all market players, major and minor, Internet marketing is a necessity. Nonetheless, finding and supporting a full-time team is usually ineffective. It entails vast operating expenses and distracts from your primary business functions.

2024 90
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Unmasking the Service Illusion: Why Listening to Customers Matters More Than Ever

Brad Cleveland Blog

Consumer Reports’ November/December 2023 issue is on newsstands now. The company’s flagship website and magazine publishes reviews and comparisons of consumer products and services, reaching millions of readers each month. The website (CR.org) has been called “the most successful online … Continue reading → The post <strong>Unmasking the Service Illusion: Why Listening to Customers Matters More Than Ever</strong> appeared first on Brad Cleveland.

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23 Social Media Holidays to Celebrate This January

Brandwatch CX

Leverage these holidays to connect with your social media audience. Capitalize on creativity, knowledge and the spirit of celebration for your strategy.

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The Art Of Customer Success: Exclusive Insights From Industry Leaders

SmartKarrot

Welcome to a comprehensive exploration of the intricate world of customer success. In this deep dive, we will unravel the secrets of customer success strategies, client relationship building, and the nuances of customer success in various industries. Join me in this enlightening conversation with industry leaders as we dissect the art of client management and customer growth.

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The Verint Experience Index: Retail

Reports of the death of in-store shopping have been greatly exaggerated. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital exper

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Coming Soon: Uplight + Autogrid to Unlock the Full Potential of Customer-centric Flexible Capacity

Uplight

As we continue to lead in our mission to accelerate the clean energy ecosystem, we’re excited to share that Uplight has signed a definitive agreement to acquire AutoGrid. This acquisition will fundamentally expand our partners, programs, and ability to create and manage load flexibility for utilities, ecosystem partners, and grid operators around the globe.

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The Art Of Customer Success: Exclusive Insights From Industry Leaders

SmartKarrot

Welcome to a comprehensive exploration of the intricate world of customer success. In this deep dive, we will unravel the secrets of customer success strategies, client relationship building, and the nuances of customer success in various industries. Join me in this enlightening conversation with industry leaders as we dissect the art of client management and customer growth.

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23 Social Media Holidays to Celebrate This January

Brandwatch CX

Leverage these holidays to connect with your social media audience. Capitalize on creativity, knowledge and the spirit of celebration for your strategy.

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The Fred Factor Effect: Transforming CX from Ordinary to Exceptional

Doing CX Right

Award-winning author and leadership expert, Mark Sanborn and Stacy Sherman discuss how to consistently deliver positive emotion and go beyond ordinary service based on 4 principles of "The Fred Factor." The post The Fred Factor Effect: Transforming CX from Ordinary to Exceptional appeared first on Doing CX Right.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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23 Social Media Holidays to Celebrate This January

Brandwatch CX

Leverage these holidays to connect with your social media audience. Capitalize on creativity, knowledge and the spirit of celebration for your strategy.

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Evolving Brand Design at Help Scout

Help Scout

In the past year, we evolved the Help Scout brand and learned a lot in the process. While each journey is unique, here are some steps any team can take to make big changes happen, quickly and at scale.

Brands 51
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GenAI’s World-Changing Power Is Putting Knowledge To Work

Forrester's Customer Insights

Generative AI will not just disrupt — it will shatter markets, industries, and economies in waves over the next 10 to 15 years. We sense this, but why and how will this happen? We think that generative AI drives the cost of knowledge activation to zero and creates a virtual knowledge loop that increases what is known in the world by more people. We are launching deep research into this topic and invite you to join us.

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3 Ways Devo Uses Gainsight Customer Communities to Engage Members and Expand Business

Gainsight

It’s no surprise that highly engaged customers tend to be happier, longer-lasting customers. But there’s a catch: It can be a challenge to reach every customer as your business scales. Enter Digital Customer Success (CS). With Digital CS, teams can leverage data and one-to-many communications channels to ensure successful customer experiences and outcomes at scale.

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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Change Management Is The Sweet Spot For Tech Adoption: A Tale of Two ERPs

Forrester's Customer Insights

It was the best of times; it was the worst of times… Company A and Company B are both implementing new ERP systems. On paper, these companies, and the ERP solutions they are implementing, are the same.

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Police Team Receive Customer Service Excellence Award

CSM Magazine

A FIRST FOR A FORCE….Cleveland Police and Crime Commissioner Steve Turner with the Centre for Public Excellence award The police complaints-handling team from the Office of the Police and Crime Commissioner’s (OPCC) has been recognised for its customer service excellence. Cleveland is one of the only forces in the country to have an external team as the public’s first point of contact for police complaints.

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Three Key Findings from The Forrester Wave: Sales Readiness Solutions, Q4 2023

Forrester's Customer Insights

The stakes are high for B2B buyer seller enablement. As enterprise buyers tighten their budgets, the competency of B2B sellers is more critical than ever before.

Sales 33
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Is NPS Still Relevant in Enhancing Customer Experience?

SurveySensum

NPS has long been a go-to metric for businesses seeking to gauge customer loyalty and satisfaction. However, as businesses adapt to changing consumer behaviors and expectations, a critical question emerges – ‘ Is NPS still relevant in the ever-changing business environment? ’ If you have wondered the same and are still sending NPS surveys JUST because everyone is doing it, then you are not alone.

NPS 52
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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

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Retailers Are Being Barraged With Cyberattacks This Holiday Season – Prepare!

Forrester's Customer Insights

Raise cyberattack awareness with your staff and prepare your incident response plans to prepare for cyberattacks this holiday season.

Retail 31
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Zenarate Launches New Call Analyzer Capabilities to Its AI Coach Platform

CSM Magazine

Zenarate, the leader in AI Simulation Training for customer-facing agents, has announced the expansion of its AI Coach platform with the launch of Call Analyzer. For the first time, contact center leaders can seamlessly connect new agent training with live agent assessment and ongoing coaching on one comprehensive platform. Zenarate AI Coach is trusted by hundreds of global enterprises for developing top performing customer service agents.

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What to watch in the life sciences in 2024

Clarivate

It’s the season of predictions and projections. Here are a few trends in life sciences and healthcare our analysts are keeping an eye on – and what they expect to see in 2024: Move over, oncology – metabolic drugs are the new hotness: The successful launches of Novo Nordisk’s Wegovy® and Eli Lilly’s Mounjaro® represent a revolutionary pharmacological breakthrough of rare proportions.

2024 111
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Five U.S. market access trends to watch in 2024

Clarivate

Pharmaceutical benefit managers, M&A activity among integrated delivery networks, disruption by nontraditional healthcare entities, enrollment, and the 2024 presidential election are five areas to pay attention to moving into 2024. Clarivate experts explain why these topics are ones to watch in 2024. PBMs in the spotlight Pharmaceutical benefit managers (PBMs) will be under the microscope in 2024, both in terms of how they manage certain drugs as well as the impact they have on drug pricing

2024 52
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The Open CCaaS Advantage Report

Over the next 12 months, what do you think will have the biggest impact on your CX automation efforts? When asked the same question, only 10% of CX leaders surveyed by Verint chose telephony. It’s no longer the engagement channel leading CCaaS conversations. The customer engagement challenges facing organizations have changed – so a new approach is needed.