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The Google Local Guide Program: How It Impacts Your Reputation Management Strategy

InMoment XI

The Google Local Guide program features a global community of users that companies can engage with to support their marketing activities, build brand reputation, manage online reviews and ratings, and improve online search visibility and exposure. How Do Customers Become a Local Guide? .” What is the Google Local Guide Program?

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Concept Testing 101: How to Validate and Refine Your Ideas

2020 Research

Get ready to revolutionize your product or creative development process with concept testing. Read on to learn how concept testing can be your key to success when it’s time to launch your next project. In this article: What is Concept Testing? Save on Costs and Maximize ROI.

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The Power of Beta Testing: Collecting Pre-Launch Customer Feedback

SurveySensum

In today’s fast-paced world of product development, launching a new product or service can be a make-or-break moment for a business. To increase the chances of success, companies must harness the power of beta testing to collect pre-launch customer feedback. What is Beta Testing and Why is it Important?

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5 Ways to Use Customer Feedback for Product Innovation

SurveySensum

Ever wondered which businesses need feedback to make their products better? – Well, all of them. When customers give direct and honest feedback, it helps a lot in making products better. But the real magic happens when we turn this product feedback into practical steps for innovation. Let’s see how we can do that.

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The next steps for utilities to take in their digital product journey

West Monroe

Utilities have sought to integrate digital solutions using IT with OT for decades, pursuing IOT product development as a means to improve reliability, customer experience, and cost efficiencies. Early use cases for digital products have been focused on the customer experience.

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What is Customer Science? Is This the Next Wave of Change?

Beyond Philosophy

Like any embryonic change, Customer Science is evolving and emerging, like Customer Experience did over the years. These individual parts are not new, but their integration under one concept is— and it can make a massive difference in customer-driven growth. Back then, Customer Experience(CX) was still solidifying as a concept.

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Incorporate CX Surveys into Your SaaS Customer Journey

Retently

The key to success for SaaS companies lies in prioritizing the positive experience of their clients through a customer-centric approach. Yet, if you’re looking for a quick and reliable source of relevant information, surveys remain the go-to choice for successful businesses looking to improve customer experience.