Optimove

MARCH 2, 2023

iGaming operators face many challenges. One major challenge most (if not all) operators face in iGaming is keeping players engaged on their app and site. In the iGaming industry, personalization has been proven to increase wagering by +30%! In the iGaming industry, most operators offer the same bets and games.

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Optimove

JANUARY 12, 2023

The answer varies between industries and types of products. The iGaming industry is essentially recession-proof, said Thomas Landheer from Entain. Maintaining activity is critical in many industries, but even more so in iGaming, considering the number of alternatives and their relative similarities. .

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Optimove

DECEMBER 8, 2021

In many ways, the iGaming industry is at the forefront of technological adoption, especially when it comes to customer experience and marketing technology. Again, as an industry where the brand plays a softer role, hard-earned proprietary data is a crucial differentiating factor versus competition. Where There’s a Will.

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Optimove

JANUARY 2, 2024

The post How to Leverage Web Push Messaging to Engage with Active and Churned Players in iGaming appeared first on Optimove. Churned players, with deposit balances, are prime for reactivation via targeted messages offering promotions.

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Optimove

SEPTEMBER 5, 2023

First-time depositors (FTD) in the online gambling industry measure of new players to iGaming sites. This bumps up to 80%+ during the NFL playoffs. January 14, 2023, saw the big boost in the number of Super Bowl Sunday bettors at 113% above average. After NFL ends? Only ~30% of February’s new depositors stayed active in March.

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Optimove

APRIL 2, 2024

New iGaming players, or casual players’ motivations, are grounded in the allure of excitement, global interest, and the prominence of big names in significant matches. Players’ likelihood of retention increases with every bet placed, highlighting the importance of identifying and engaging them consistently.

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CSM Magazine

JULY 9, 2021

While it’s true that it’s a big money-making industry for those specialists who provide training and resources for it, we can also give some effective tips out to our staff that don’t cost a cent. It’s also one of the areas that can always be improved on, regardless of how good we might think we are at it.

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CSM Magazine

APRIL 15, 2024

Establishes Industry Authority Creating valuable content and securing high search rankings help position your startup as an authority in your field, garnering respect and trust from both customers and competitors. Quality Content is Key The importance of high-quality, relevant content cannot be overstated.

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CSM Magazine

OCTOBER 4, 2021

Our expert Klara Czerwinska elaborates on everything you need to know about the iGaming customer support in Poland. The iGaming industry has influenced many, including our mothers, to board the moving wagon. Online gamblers visit online reviews to read and understand how a gambling platform operates.

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CSM Magazine

DECEMBER 16, 2020

If an online casino or any other firm in the iGaming industry must achieve this level of efficiency and thoroughness, such a firm must be equipped with resources to ensure that they can assist their clients using multiple available communication media. And to do this sometimes will cause some questions to be asked.

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Optimove

DECEMBER 21, 2023

Key takeaways: Consumers are subjected to marketing fatigue across industries. Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more The Consumers’ Perspective Consumers want fewer messages : 66% of consumers want fewer marketing messages, and 27% feel bombarded by them.

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CSM Magazine

DECEMBER 31, 2021

Here are some of the challenges and problems that may occur in the UK-based bingo industry. When the customers feel that they have received high-quality service, they become more loyal to a particular site, despite the high number of brands operating in the iGaming market. Assisting the players in the case of problems.

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Optimove

OCTOBER 31, 2021

” An analyst at a +10B USD enterprise from the Service industry added: “The UI is appealing and produces excellent results, the software is easy to use. CRM automation at scale = Optimove.” It will produce descriptions of exact requirements depending on the data stream.

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CSM Magazine

NOVEMBER 24, 2022

As a result, the iGaming industry has grown significantly, with online casinos recording massive patronage in recent years. Unlike other sectors that focus on outsourcing customer service to unskilled foreign representatives, this industry does not delegate customer service. However, things have changed drastically since then.

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Optimove

JULY 29, 2021

” In the gaming industry, companies tend to focus on players who produce most of the revenue, the biggest losers. They sit on mountains of industry data, benchmarks, analysis, and conclusions that all have been tried and tested and proven successful – also in turning your new summer players into repeat customers at good rates.

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Optimove

NOVEMBER 14, 2019

EveryMatrix, founded in 2008, is a leading software supplier to the iGaming and sports betting industries. Founded in 2006, the company powers communications and payments for the iGaming, eCommerce, ticketing and charity sectors and was recently named as the 28th fastest growing company in the UK.

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Optimove

NOVEMBER 18, 2021

Had this survey been conducted among iGaming CMOs, for example – an industry that is natively digital and on average way more tech-savvy and technologically sophisticated/advanced – you would probably see different results. An underlying element worth mentioning here is that we’re talking about retail CMOs.

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Marketing Retail Loyalty Fashion 64

Optimove

FEBRUARY 28, 2023

As the dust settles after the big game, Optimove marketing data analysts dove deep into the data to find whether the much-anticipated Super Bowl had valuable insights for iGaming operators. We analyzed data on US sports bettors from dozens of iGaming operators across the globe between January and February 2023. Takeaway #1: x2.6

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Optimove

JULY 28, 2022

In a conversation at SBC North America on leadership and solution-oriented thinking, some may find it surprising that ex-gambling addicts and operators alike have aligned feelings on responsible gaming and what the next steps should be for the industry. Well, where is the industry headed a year from now? This is what they had to say.

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Optimove

NOVEMBER 16, 2022

For the first time in World Cup history, we introduce a first-of-its-kind World Cup Benchmark Tool explicitly built for the iGaming Sector. The World Cup Pulse, updated daily throughout the tournament, collects and presents KPIs from over 100 sports gaming brands, including industry giants and boutique operators.

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Optimove

FEBRUARY 16, 2023

The awards recognized the outstanding achievements of individual marketers, marketing teams, and marketing campaigns across various industries. July – September: 2nd acquisition, SOC 2, and major deals In  July , we acquired  Graphyte, a leading AI Personalization software  for the iGaming and Sports Betting industry.

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Optimove

FEBRUARY 26, 2024

Get CDP Institute’s Guide on why your CDP needs a brain Download Now Why it Matters: Learn how Optimove empowers iGaming CRM marketers to start with the player instead of a game or bonus to form strong, loyal, and long-lasting customer relationships.

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Optimove

AUGUST 23, 2022

Different industries, same problems. What can a company like Staples – who is relatively new to the automated marketing game – learn from iGaming platform marketers? The iGaming industry faces its own retention challenges. With very little to differentiate between them, how can iGaming brands maintain brand loyalty?

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Optimove

JANUARY 8, 2024

Discover the true value of your customers with our LTV calculator Download Now Why it Matters: As iGaming operators plan for the playoffs’ kickoff, understanding the player lifecycle stage (new-> activated-> churned -> reactivated) is a critical step in personalization.

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Optimove

FEBRUARY 8, 2024

Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more The Big Picture: 5 Keys to Being Not Too Generous Acknowledge Overgenerosity: Marketing generosity is like an addiction. It works in the beginning to lure in consumers.

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Marketing Omnichannel Download Sports 52

Optimove

JANUARY 16, 2024

First, an overview of the State of the CRM Marketing Industry: Since our founding in 2012, we’ve understood that consumers go through a mix of rational, emotional, analytical, and illogical phases in their journey toward making a purchase. In the realm of the financial industry, there exists a concept known as a “stress test.”

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CSM Magazine

JUNE 30, 2021

The iGaming industry is a case example of how chatbots have evolved. The increasing popularity of this industry has pushed forward the need of these tools. Because chatbots are machines, they do not become tired or frustrated when a client asks the same inquiry many times in a row.

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Customer Service Omnichannel Social Media Touchpoint 52

SurveySensum

JULY 14, 2020

Industry Leader in customer experience, Blake Morgan is a Keynote Speaker, Author of two books, a Customer Experience Futurist, and a Guest Lecturer at Columbia University. She has an accumulative experience of 16 years in the Audit and Banking industry. LinkedIn: [link]. Website : [link]. LinkedIn : [link]. LinkedIn : [link].

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Optimove

DECEMBER 2, 2021

One example is when brands use Optimove’s industry-leading segmentation and predictive analytics capabilities to even improve their acquisition efforts on Facebook. But, on that, we’ll tell you another time. ” The Results.

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Optimove

MAY 19, 2020

One league re-started this past weekend, the German Bundesliga, and the sports betting industry is bursting with excitement (and so are we). But critical questions remain: How will this excitement translate? Is now the right time to turn the switch back on, and reactivate all your CRM plans? When can we say that we are indeed back to normal?

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Sports Presentation Events Marketing 72

Optimove

APRIL 21, 2020

With the launch of the casino games trends (broken out by slots machines, table games, and live dealer) in our iGaming COVID19 Pulse , new insights are being uncovered regarding the great increase in online casino activity. In which games should you invest? Should you consider a cross-sell strategy? To which of your players?

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