Remove its-almost-never-1-how-to-price-loyalty-rewards
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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. Points and miles are a dominant and popular form of loyalty value. For some brands, issuing your own loyalty currency is certainly desirable.

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Customer Experience in Retail Guide: Explanations, Strategies, & the Future of CX

Lumoa

Where and how they take place has changed, of course. According to research, 95% of consumers believe customer experience is the key to brand loyalty. We’ll cover its importance, provide strategies for improving it, and look at what the future holds for customer experience in retail. Let’s get started.

Retail 94
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14 tips on how to deal with difficult customers (+ examples) 

BirdEye

It is dealing with difficult customers. It means you must try your best to make customers happy, especially when things get tricky. It’s a strategic move that affects your bottom line. It’s about turning a potentially sour situation into a win for your business. Ready to handle the hard stuff? Stay calm 2.

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Loyalty rules, and the loyalty rules engine

Currency Alliance

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. Brands no longer need to be held hostage by legacy rules engines.

Loyalty 52
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Chiropractor marketing 101: How to build a thriving practice

BirdEye

A recent Birdeye study highlights that almost half of consumers search for healthcare providers online, revealing a crucial opportunity. This blog looks at how strategic chiropractor marketing can effectively address the issues of limited awareness, attract more patients, and build loyalty through reputation management.

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Loyalty marketers: get ready for the deliberate consumer

Currency Alliance

From my balcony in the evening, it looks like 2 in 10 are enjoying an ice-cream cone. This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. It’s a repeating pattern in other locations where Covid-19 has hit hard. to keep entertained and occupied.”[ii].

Loyalty 72
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Business Value and ROI of Customer Experience: The Step-by-step Guide

Lumoa

Is it possible to determine the ROI of customer experience, if so, how do you do that? However, when it comes to actual customer experience management , things get difficult. It is not too difficult to listen to the customer. For many companies, it is the hardest part of the whole customer experience management process.

ROI 103