CSM Magazine

FEBRUARY 6, 2024

In the high-stakes world of sports and entertainment, the right technology can turn game day into an unforgettable experience. It’s not just about keeping score; it’s about enhancing every aspect of the event experience, from ticket sales to concessions, all in real-time. The result?

Entertainment 52

Entertainment Sports Financial Events 52

AskNicely

MAY 16, 2016

A dashboard is meant to give you vital information and data at a glance, with users able to access everything from sales and marketing data to finance, inventory reports and website analytics. How much money in sales did that email blast bring in? These are the kinds of answers you can see automatically on a proper dashboard.

Sports 109

Sports Net Promoter Score Metrics Measurement 109

BirdEye

OCTOBER 30, 2023

Local social media marketing is a game-changer for small business owners. A strong local presence means easy yet powerful word-of-mouth marketing , positioning you as the most trusted brand. Looking for a quick and actionable answer on leveraging local social media marketing? Do you know why? Here are 12 ways: 1.

Social Media 59

Social Media Marketing Events Advertising 59

Optimove

SEPTEMBER 28, 2022

Proximity marketing. What exactly is proximity marketing? In a nutshell, proximity marketing means using a customer’s location to market products in ways that best meet your customer’s specific needs. And one of the optimum ways to do this? Helping Your Customers.

Retail 52

Retail Brands Marketing Sports 52

Happy or Not

FEBRUARY 2, 2023

Using AI-powered technology, our touchscreen Smiley Touch terminal has been upgraded to allow businesses to unlock valuable customer demographic information and combine it with in-moment feedback data for unprecedented insights. Sørensen, Operations and Business Development Manager at XXL Sports & Outdoor. s ays Kenneth G.

Connections 73

Connections Feedback Apparel Sports 73

ReviewTrackers

MARCH 26, 2018

Olenski argues that brands should not think of reputation management, but instead, reputation marketing. Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – as a constant and competitive advantage, a cause of growth, and a strategic asset, Olenski writes.

Brands 82

Brands Marketing Sports Social Media 82

Totango

MAY 17, 2023

Three learnings from TSIA on why your go-to-market leaders have an opportunity to work better together to drive growth. When it comes to understanding customer needs, marketing, sales, and CS teams are the experts, so it’s on us to work together to define today’s most valuable growth opportunities.

Sales 109

Sales Marketing Sports Customer Journey 109

ClearAction

SEPTEMBER 22, 2022

Customer experience management typically revolves around touchpoints : service, personalized marketing, loyalty programs, voice of customer, design and digitalization of journey steps, and management of Detractors, Passives, and Promoters. Productivity : Negative word of mouth dilutes the value of your Marketing messages.

ROI 62

ROI Sports Loyalty Programs Touchpoint 62

AskNicely

MAY 16, 2016

A dashboard is meant to give you vital information and data at a glance, with users able to access everything from sales and marketing data to finance, inventory reports and website analytics. How much money in sales did that email blast bring in? These are the kinds of answers you can see automatically on a proper dashboard.

Sports 60

Sports Net Promoter Score Metrics Measurement 60

C Space

FEBRUARY 12, 2020

I am Brand: Q&A with Americus Reed II, Professor of Marketing, The Wharton School. Professor of Marketing, The Wharton School. While Americus Reed II is a Professor of Marketing at The Wharton School, he also has another title: Identity Theorist. Identity loyalty really pushes marketers to think beyond repeat purchase.

Brands 52

Brands Marketing Sports Net Promoter Score 52

BirdEye

JULY 6, 2021

The system allows clinics to gather data insights to monitor patient progress, schedule, track and maintain appointments. The Edge is a comprehensive jewelry store management software used for point of sale, customer management, accounting, inventory management, reporting, and more. QuickBooks Desktop. Lightspeed. Don’t worry.

Marketing 98

Marketing Apparel Healthcare Sports 98

Retently

APRIL 5, 2024

Because in a market brimming with choices, the way customers feel about your business can set you apart. Traditionally retail refers to the sale of goods and services through physical stores. It’s the primary sales channel that will determine how these businesses are categorized. Why does this matter so much?

Retail 78

Retail Engagement Customer Experience Loyalty Programs 78

Guavus

FEBRUARY 11, 2019

Service providers are sitting on more marketable data than even Google — but they’ve been slow to harness it for profit. A study conducted by Ovum Research last year, for example, found that 67 percent of brands consider telecom operators a better original source of data insights than Google, Apple, and Samsung.

Insights 51

Insights Marketing Customer Experience 2018 51

SuiteCX

JUNE 15, 2017

Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. For this reason, it is critically important that we measure the profit returned from customer loyalty and retention marketing investments. Investments in customer loyalty are booming.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

SuiteCX

JUNE 15, 2017

Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. For this reason, it is critically important that we measure the profit returned from customer loyalty and retention marketing investments. Investments in customer loyalty are booming.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

BirdEye

JUNE 21, 2023

Basically, anyone that can claim a bit of your market share is fair game for a competitive analysis report. With it, you can create an effective marketing strategy to help increase brand awareness and, ultimately, gain a competitive advantage, all based on the revelations you learn. Detailed competitor analysis is empowering.

Social Media 98

Social Media Hotels Competitive Advantage Marketing 98

Optimove

SEPTEMBER 20, 2022

If you’ve been here before, you know only too well that when the world’s biggest sporting event takes place, the passion, excitement, and undeniable frenzy that accompanies it presents unparalleled opportunities to tap into the magic of the moment and reap the rewards that at any other time would be a distant dream. If you’re a first-timer?

2022 52

2022 Retail Sports Events 52

Totango

MAY 7, 2024

Both CS and Sales leaders agree: Retention is the #1 priority. Achieving higher retention requires close alignment between CS and Sales teams, yet 87% of CS and Sales leaders told us there’s significant room for improvement in their collaboration. But there’s a problem. Use your words Talk to each other!

Sports 99

Sports Sales 2024 Net Promoter Score 99

CustomerSuccessBox

JUNE 13, 2022

Customer intelligence (CI) is the process of gathering and analyzing extensive customer data from both internal and external sources to acquire insights into customers’ demands, motivations, and actions. Customer intelligence may assist marketers in achieving a wide range of customer success objectives and activities.

Customer Success 52

Customer Success Net Promoter Score Customer Centricity Customers 52

NetBase

MAY 2, 2019

You can’t foster sales or loyalty through acquaintanceship – you have to go deep. Create – use audience segment insights to create a unique fandom around your brand, with a culture all its own; think Justin Bieber’s “ Beliebers ”. For example, they helped course correct a food product brand whose influencer marketing was adrift.

2019 71

2019 Engagement Entertainment Sports 71

ShepHyken

JANUARY 14, 2019

My Comment: The cost of losing a customer is more than losing just one sale. Panviva) Get a jumpstart on your 2019 planning with this collection of CX insights from our top 10 industry experts. (Blue Ocean) One negative customer experience may seem like a drop in the ocean of all your customer interactions, but it’s never that simple.

2019 94

2019 Article Customer Journey Mapping Customer Service 94

One Millimeter Mindset

SEPTEMBER 5, 2018

How are your best value added customer experience efforts sabotaged, both pre- and post-sale? Like the key players on a sports team, what they do when they do not have the ball makes all the difference in the outcome of the game. Never miss another insightful post. Contact me. Subscribe to my blog.

Customer Experience 96

Customer Experience Workshop Customer Retention Sports 96

BlueOcean

DECEMBER 13, 2022

If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

Solvvy

JULY 10, 2018

When companies think about customer growth, they immediately think about the sales and marketing teams, then product. Being a customer-first company is a full-team sport that takes input from every team. Once a sale is closed, the worst thing that the team can do is close the file and move on. Feedback Loops.

Sports 48

Sports Roadmap Voice of Customer Sales 48

NetBase

NOVEMBER 13, 2019

iHeartMedia’s EVP of SmartAudio Insights and Analytics, Hetal Patel, shared real-life examples of how iHeartMedia applies AI in scenarios such as better targeting and contextualizing content, image analysis and brand attribution, and reducing fraud and bot-related behaviors: . And increase sales! Morning Movers and Shakers.

Sports 40

Sports Social Media Presentation Workshop 40

Lumoa

FEBRUARY 6, 2018

Customer centricity is the answer, backed with a credible customer profitability lens that gives an alternative view to traditional product sales/market share KPIs. Another is silos – unless there’s perfect collaboration they lead to inconsistent or competing objectives, marketing, service and measurement.

2018 129

2018 Customer Experience Customer Centricity Culture 129

ClearAction

MARCH 22, 2024

CX is a Team Sport: 2 Surprising Views Lynn Hunsaker CX is a Team Sport was the CX Day 1 theme in 2021, celebrating the 10th anniversary of the Customer Experience Professionals Association. We all learn from each other in CX is one way CX is a team sport. Two very different CX is a Team Sport analogies may be surprising to you.

Sports 62

Sports Chief Customer Officer 2024 Customer Centricity 62

Totango

AUGUST 21, 2020

To put it in their own words, “Our customers are more successful, and so is our sales team as a result.” Customer Success Is a Team Sport . Customer success and sales teams , for example, set each other up for success by sharing customer data in both directions. ” Scaling Customer Success.

Customer Success 78

Customer Success Customer Centricity Customers NPS 78

CX Accelerator

DECEMBER 31, 2018

Beth Gauthier-Jenkin, The Vice President of Customer Care at Gopher Sport recently generated a wonderful culture dialog via email. The insights provided were so good, it felt like a crime keeping it to ourselves…especially knowing this is one of the greatest hurdles we face as a community.

Culture 244

Culture 2019 Contact Center Leadership 244

ShepHyken

JULY 31, 2020

This week we feature an article by Ashwini Dave , a digital marketing expert at Acquire. After unlocking and gathering information, it’s time to make use of the insight you have gained to automate regular queries. They were facing the challenge of increasing sales and improving overall customer satisfaction on their website.

Customer Service 109

Customer Service Customer Experience Net Promoter Score E Commerce 109

ChurnZero

JULY 7, 2020

Most people would say a great product or an aggressive marketing and sales strategy. After feedback is collected, customer success and support teams should come together to analyze the findings and create actionable insights to improve customer satisfaction. This is a guest blog post by LiveAgent. . Educate Your Customers.

Customer Success 90

Customer Success Sports Customer Satisfaction Customer Retention 90

Lumoa

JUNE 9, 2020

The eCommerce market is expected to grow by 11 trillion dollars between 2021-2025. The pandemic has really spiked up the eCommerce market since many brick-and-mortar retails have been forced to take their business online. Find out more about how Watchshop uses customer insights to improve their product pages.

Customer Experience 83

Customer Experience Feedback 2025 Retail 83

Kustomer

JUNE 7, 2023

However, having a go-to user guide for how to meet modern customer expectations , increases sales and customer retention. The content should be personal to the target audience, or more specifically the smaller groups within the target audience, and reflective of the insights you’ve gathered.

Financial 94

Financial Banking Social Media Customer Satisfaction 94

SurveySparrow

APRIL 28, 2023

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. By understanding how and why people make purchasing decisions, you can tailor your marketing strategies and improve your chances of success.

Consumers 52

Consumers E Commerce Advertising Social Media 52

InMoment XI

JUNE 13, 2024

However, extracting meaningful insights from this unstructured data can be challenging. Text mining, also known as text data mining, is the process of analyzing unstructured text data to extract meaningful patterns and insights. This is where text mining comes into play. What is Text Mining? Get the Report Why is Text Mining Important?

Social Media 260

Social Media Document Contact Center Insights 260

NetBase

MARCH 16, 2020

Instagram-specific challenges faced by marketers. How advanced image analytics and next generation AI technology helps brands gather better insights. Well, marketing on Instagram is deceptive. Advanced Instagram Marketing tactics separate leading (and exceptionally busy) brands, from struggling competitors.

2020 56

2020 Download Sports Social Media 56

BirdEye

MARCH 4, 2024

Today’s marketers understand this well. In fact, according to Birdeye data , 36% of multi-location marketers send personalized messages to their customers daily. A drip campaign, or drip marketing, is a powerful technique for brands to nurture leads, retain customers, and increase repeat sales. Drive more revenue.

Marketing 109

Marketing Multi-Channel Events Demo 109