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Keep it simple – touchpoint mapping

Customer Bliss

There are many approaches to doing touchpoint mapping. My recommendation is always to keep it simple. One client told me they had “Visio blindness” from the hundreds of hours spent mapping every customer process. Out of these sessions, do not start to map touchpoints.

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Improve the Customer Journey

InMoment XI

Anytime a potential customer interacts with your brand, you have a touchpoint. Your touchpoints could be ads, your website homepage, a physical storefront, reviews, newsletters, phone calls with sales, or emails. Create a Customer Journey Map. Instead, there could be a problem with the customer journey. Identify Touch Points.

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Digital Intercept: How to Collect Customer Feedback Without Ruining the Experience

InMoment XI

Do: Map Out Possible Site Pathways for Customization. Instead of drafting one intercept survey to serve your entire site, consider all the different touchpoints you want to collect data from and then craft questions. Keep in mind how users are browsing your site and craft intercepts around that information. Keep it simple.

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How to Identify Weaknesses in Your Customer Journey Map

GetFeedback

Southwest Airlines CEO Gary Kelly explained in a 2006 blog post : Open seating has allowed us to build a highly efficient operation by keeping the time our aircraft are sitting at our gate to a minimum. I personally would like to use Expedia, but again this is part of Southwest’s approach to keeping costs and prices low.

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How to Use the CSAT Metric in Your CX Program

GetFeedback

In customer experience (CX) terms, we often dismiss Customer Satisfaction Score (CSAT) measurement as too simple. Keeping customers satisfied is more than just a nice to have. Satisfaction is a simple gauge if a brand was able to live up to the expectations. . Customer journey mapping and CSAT scores: a satisfying match.

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Improving Your Customer Service with a Comprehensive Customer Experience Audit Checklist

Lumoa

However, if you don’t have the budget for this type of research, you can also run your own audit using a checklist and some simple tools. Civil rights activist Maya Angelou once said that people will forget what you said or did but will always remember how you made them feel. It sounds like sage advice, right?

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An Article On Customer Experience That Actually Makes Sense

GetFeedback

But once you understand this, the solution to delivering great customer experience is simple: relationship building. Anyway, we took the complexities out and came up with our own simple (and unbiased) definition for CXM: . Anyway, we took the complexities out and came up with our own simple (and unbiased) definition for CXM: .

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