Remove Loyalty Programs Remove Management Remove Marketing Remove Transportation
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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

To consider a loyalty topic to be a ‘trend’, it needs to be on the roadmap during 2024 for at least 25% of leading loyalty programs and on the radar for at least 50% of companies. Such priorities might include getting all your data in one place, adding data security measures, or deploying modern campaign management capabilities.

2024 59
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AI in loyalty marketing

Currency Alliance

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

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Business Areas for Which Cloud Technology Is Especially Relevant

CSM Magazine

In addition, high competition in the market forces retailers to constantly take care of customer loyalty: improving mobile applications and ensuring flawless site operation, supporting chatbots to collect feedback, creating personalized loyalty programs, and conducting business analytics.

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In Mobility, Loyalty Strategy Will Decide Who Wins

Currency Alliance

Consumers thought about cars and mass transit, while manufacturers of transportation assets thought about market share. The evolution of mobility into a homogenized market is fast approaching – at which point, any service that is not comprehensive will get discarded or end up focusing on a niche. Enter: loyalty marketing.

Loyalty 56
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Wise Marketer Interview with Chuck Ehredt

Currency Alliance

By Rick Ferguson / The Wise Marketer. Few men are more attuned to the forces of disruption then Charles Ehredt, managing director of the Currency Alliance, an early stage Barcelona-based digital currency company. In this interview, Ehredt expands his vision for how digital currencies have the potential to transform customer loyalty.

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Top 6 Loyalty Trends for 2021

Currency Alliance

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

2021 52
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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

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