InMoment XI
JANUARY 9, 2024
In competitive B2B markets, where products and services may be similar, customer experience becomes a key differentiator. Social media marketing platform Hootsuite leverages InMoment to make the Net Promoter Score (NPS) methodology central to its operation. Loyal customers are also more likely to recommend the business to others.
InMoment XI
AUGUST 2, 2022
Even within a single family, there are different types of people with different values, concerns, and priorities—now consider how much variance there is in a national or global market campaign. Demographic segmentation is just one part of the puzzle, but an essential tool for competitive marketing, especially in the digital space.
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InMoment XI
SEPTEMBER 1, 2022
There is something to be said about how vital it is to leverage market research to understand your non-buyers so you can convert them into customers. But with such a crowded market, that is easier said than done. But focusing on how to improve customer retention is just as important, if not more. What Is Customer Retention?
CustomerSuccessBox
MARCH 2, 2022
The global customer success software market share will rise in 2022. Overview of the Customer Success Software market: The businesses in this sector are growing due to the personalized solutions they bring for serving the customers. Thus, the SMEs expect to take over the market growth during the period. It will grow from 978.22
CSM Magazine
FEBRUARY 9, 2021
The company’s London based European Sales & Service Centre (ESSC) plays a crucial role in the success of Air France KLM; with now 200 of their employees working remotely, handling thousands of enquires each day from travellers around the world. Air France KLM is a major global air transport player. About Air France KLM .
Oracle
FEBRUARY 25, 2020
Customer experience starts long before the sale, with immersive, engaging content marketing that hardly feels like “marketing.” Of course, customer experience and content marketing start with providing value. For inspiration, here are a few examples of brands baking CX into their content marketing.
Currency Alliance
DECEMBER 4, 2023
These topics should be of interest for all loyalty marketing professionals, but depending on where you are in your loyalty journey, they may still not be priorities if you still have basic requirements to get in order. Norwegian Air Shuttle and Strawberry Hospitality Group have made public their intention to shake up their market.
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