Maru Group

DECEMBER 2, 2020

At Maru/Matchbox, we dig into these challenges by exploring how consumers feel, behave, and think, enabling us to close the gap between what consumers say and what they actually do. This MoneyScreen product makes data available for deep exploration on Maru/HUB’s interactive data visualization platform.

Consumers 52

Consumers Banking Advertising Technology 52

Maru Group

APRIL 17, 2023

By Todd Trautz and Brent Snider Maru/Matchbox | April 2023 Do you know how your consumers emotionally connect to your brand? At Maru, we quantitively capture each emotional component and how they interact to form your brand’s emotional equity. Are you leveraging and building upon those emotions in your marketing communications?

Measurement 74

Measurement 2023 Roadmap Consumers 74

Maru Group

JUNE 5, 2023

We utilized the Maru experience and insights platform to instantly access recent air travelers who have used the airport or airline lounges during their journey. Airlines can differentiate their offer through their airport lounges. We compiled five themes from stated attitudes on what is required for the ideal airport lounge experience.

Airlines 52

Airlines Travel Touchpoint 2023 52

Maru Group

MAY 15, 2019

Using our agile survey tool, Maru/Matchbox investigated real-time customer perceptions of brand commitments within the sector, uncovering how telecoms brands can minimise risk when promises are broken. Infographic] appeared first on Maru/Matchbox UK. Download Infographic. The post Are you keeping your customer promise?

Download 40

Download Loyalty Brands Customers 40

Maru Group

AUGUST 3, 2020

As part of our continuing efforts to stay true to getting meaningful customer-centric insights, Maru/Matchbox recently executed research on research (RoR) in the customer experience space to understand the best way to capture and evaluate experiences as customers see and live through them. Our Research on Research (RoR) study.

Brands 52

Brands Government Metrics Measurement 52

Maru Group

MAY 28, 2019

Maru/Matchbox insight revealed that, even with pressure-selling messages, users put their trust in reviews. However, Matchbox analysis shows that there are three fundamental factors travel brands must address if reviews are to help, not hinder, online booking rates. appeared first on Maru/Matchbox. Make it real.

Travel 40

Travel Hotels Books 2019 40

Maru Group

MAY 28, 2019

Maru/Matchbox insight revealed that, even with pressure-selling messages, users put their trust in reviews. However, Matchbox analysis shows that there are three fundamental factors travel brands must address if reviews are to help, not hinder, online booking rates. appeared first on Maru/Matchbox. Make it real.

Travel 40

Travel Hotels Books 2019 40

Maru Group

MAY 28, 2019

Maru/Matchbox insight revealed that, even with pressure-selling messages, users put their trust in reviews. However, Matchbox analysis shows that there are three fundamental factors travel brands must address if reviews are to help, not hinder, online booking rates. appeared first on Maru/Matchbox UK.

Travel 40

Travel Hotels Books 2019 40

Maru Group

MAY 19, 2020

At Maru/Matchbox, we believe that understanding the intersection between behavior and emotion and customer psychology is key to establishing the strongest possible customer connections. The post Dig Deep into Hidden Opportunities Through Behavioral and Emotional Analysis appeared first on Maru/Matchbox.

Competitive Advantage 52

Competitive Advantage Metrics Measurement Consumers 52

Maru Group

NOVEMBER 14, 2019

In fact, Maru/Matchbox results into Black Friday perceptions amongst UK shoppers revealed that half (47%) would prefer Black Friday lasted for one day only; and discounts above 50% or above are simply perceived as ‘too good to be true’. appeared first on Maru/Matchbox.

Retail 40

Retail Events 2010 2018 40

Maru Group

SEPTEMBER 17, 2020

In a recent qualitative study conducted by Maru/Matchbox, very few consumers with chronic health conditions indicate switching medication brands due to product shortages. Emily Hunter is a Research Associate for the Consumer Goods and Services team at Maru/Matchbox. Online Shopping in the COVID-19 Era.

Healthcare 52

Healthcare Retail Consumers Loyalty 52

Maru Group

DECEMBER 9, 2020

To understand how Americans truly feel, behave and think about these P2P tools, we have leveraged our Maru/HUB platform to engage over 9,250 consumers annually, using a variety of techniques to capture robust insights. This MoneyScreen product makes data available for deep exploration on Maru/HUB’s interactive data visualization platform.

2020 52

2020 Competitive Advantage Financial 2022 52

Maru Group

OCTOBER 27, 2020

We’re pleased to share with you the first in the 2020 series of Reinventing the Holidays, a miniseries of Matchbox On Demand audiocasts produced by Erica Ruyle, SVP of Qualitative Insights at Maru/Matchbox. The post Reinventing the Holidays: Halloween appeared first on Maru/Matchbox.

2020 52

2020 Social Media Consumers 2021 52

Maru Group

JUNE 2, 2022

By Maria Melioumi, Marketing Writer, Maru/Matchbox | June 2, 2022. An online discussion Maru hosted with a group of senior consumer goods marketing professionals echoed these sentiments. Consumers over 35 want an e-commerce platform that is vested in them now and in the long term. This erodes brand equity for retailers.

E Commerce 83

E Commerce E-support Retail Touchpoint 83

Maru Group

JUNE 18, 2020

According to the latest Maru/Matchbox data, a sizeable 70% of fans have paused their paid-for TV sport subscriptions since the start of the coronavirus pandemic. Results were taken from Maru’s Feel, Behave, Think Covid-19 tracker.

Sports 52

Sports Connections 2013 2018 52

Maru Group

FEBRUARY 19, 2020

Stacey Kinley, Vice President of Strategy and Development at Maru/Matchbox moderated a panel discussion with industry experts during the Symposium. During the panel discussion on DERs led by Maru/Matchbox, Gregory Knight (Chief Customer Officer at National Grid) noted electrificiation may put more stress on the electric grid.

Consumers 52

Consumers Government Chief Customer Officer Customer Centricity 52

Maru Group

DECEMBER 16, 2019

Maru insight reveals that the most effective Christmas ads – and the ones most likely to deliver a strong return on investment – are the ones that manage to connect both emotionally and rationally with customers, cutting through the noise and driving positive behaviour.

Advertising 52

Advertising Connections Return on Investment 2019 52

Maru Group

DECEMBER 16, 2019

Maru insight reveals that the most effective Christmas ads – and the ones most likely to deliver a strong return on investment – are the ones that manage to connect both emotionally and rationally with customers, cutting through the noise and driving positive behaviour. .” The ideal Christmas ads of 2019.

Advertising 52

Advertising Connections Return on Investment 2019 52

Maru Group

AUGUST 13, 2020

Maru/Matchbox recently facilitated a conversation with a group of hospitality professionals, to provide a forum for the exchange of ideas and to better understand the revolution currently underway. .” The post The Hospitality Industry in a Time of Social Distancing: Threat and Opportunity appeared first on Maru/Matchbox.

Hospitality 52

Hospitality Hotels Tourism Sports 52

Maru Group

NOVEMBER 16, 2022

By Steve Brockway Maru/Matchbox | November 2022. We spoke to 1,000 nationally representative UK consumers to better understand how companies and brands can best respond and connect with consumers in times of financial stress. The cost-of-living crisis is impacting many people as prices rise ahead of income.

Consumers 76

Consumers Brands Financial 2022 76

Maru Group

MARCH 11, 2019

It’s why Maru/edr have investigated the current perceptions of Chatbot experiences in financial services, uncovering what brands must do to protect and improve their customer experience whilst leveraging AI opportunities. Infographic] appeared first on Maru/Matchbox UK.

Financial 40

Financial Download Technology Brands 40

Maru Group

NOVEMBER 18, 2021

By Stephen Brockway, Chief Research Officer, Maru/Matchbox UK | November 18, 2021. Importantly, they discovered the ideal target audience for this messaging was millennials and Gen Z, which in separate research, Maru also found were the two groups which had the greatest apprehension about sustainability.

Insights 81

Insights Transportation Social Media Consumers 81

Maru Group

FEBRUARY 25, 2021

Our Maru/HUB platform utilizes a proprietary visual semiotics technique to passively collect the emotions evoked at any touchpoint in the customer experience journey to identify what we call, the Emotional Signature. Maru is delivering ground-breaking emotional CX measurement solutions within their HUB platform.

Customer Experience 52

Customer Experience Net Promoter Score Touchpoint NPS 52

Maru Group

APRIL 24, 2020

Maru/Matchbox is keeping a finger on the pulse of how businesses and consumers are managing during the pandemic. The post The New Grocery Landscape: 3 Key Actions Marketers Should Take to Deepen Customer Connections appeared first on Maru/Matchbox. For more resources, be sure to visit our COVID-19 research hub.

Connections 52

Connections Marketing Consumers Customer Relationships 52

Maru Group

SEPTEMBER 11, 2020

We surveyed parents in the US and Canada using our Maru/HUB proprietary technology and found just 4 in 10 parents are comfortable sending their children back to school. The post A Different Kind of Back to School Jitters for Parents and Kids appeared first on Maru/Matchbox. “Will the school stay open?”

Books 52

Books Interaction Technology Engagement 52

Maru Group

MARCH 19, 2019

The post Circle K Ireland case study; Delivering better outcomes in less than one year appeared first on Maru/Matchbox UK.

Retail 40

Retail Customer Experience Customers 40

Maru Group

JUNE 9, 2020

Recent Maru/Matchbox research supports this – data collected in April / May (2020) indicate that over 40% of all US adults are afraid to see their physician during the COVID-19 crisis. The post The Case for Patient Communities in a Post-COVID World appeared first on Maru/Matchbox.

Healthcare 52

Healthcare Document Events Engagement 52

Maru Group

MAY 23, 2019

The post Travel Digital Customer Experience Benchmark 2019 appeared first on Maru/Matchbox UK.

Travel 40

Travel 2019 Customer Experience Customers 40

Maru Group

FEBRUARY 21, 2019

The post Retail Digital Customer Experience Benchmark 2019 appeared first on Maru/Matchbox UK.

2019 40

2019 Retail Customer Experience Customers 40

Maru Group

FEBRUARY 6, 2019

But Maru/edr insight reveals that less than half (45%) of finance customers have been asked to participate in feedback by their provider in the last twelve months. Rod Newing is Client Research Director for Financial Services at Maru/edr and author of ‘ Are you Listening? Less than half of finance customer asked to provide feedback.

Financial 40

Financial Feedback Culture Insights 40

Maru Group

APRIL 16, 2020

To see how Maru/Matchbox is keeping a finger on the pulse of how businesses and consumers are managing in the pandemic, visit our COVID-19 research hub. The post Communicating With Emotions During the Coronavirus Pandemic appeared first on Maru/Matchbox. The time to engage and act is now.

Communication 52

Communication Advertising Consumers Brands 52

Maru Group

MAY 28, 2019

Using our in-house implicit measurement methodology, Matchbox have uncovered which CX elements are implicitly associated with a brilliant casual dining experience. By measuring implicit reactions and associations of customers, Matchbox have successfully unearthed which elements of the experience will connect emotionally with customers.

Customer Experience 40

Customer Experience Hospitality Touchpoint Measurement 40

Maru Group

MAY 28, 2019

Using our in-house implicit measurement methodology, Matchbox have uncovered which CX elements are implicitly associated with a brilliant casual dining experience. By measuring implicit reactions and associations of customers, Matchbox have successfully unearthed which elements of the experience will connect emotionally with customers.

Customer Experience 40

Customer Experience Hospitality Touchpoint Measurement 40

Maru Group

MAY 28, 2019

Using our in-house implicit measurement methodology, Matchbox have uncovered which CX elements are implicitly associated with a brilliant casual dining experience. By measuring implicit reactions and associations of customers, Matchbox have successfully unearthed which elements of the experience will connect emotionally with customers.

Customer Experience 40

Customer Experience Hospitality Touchpoint Measurement 40

Maru Group

JULY 30, 2019

The data pulled from a recent Gen Pop survey from Maru/Matchbox represents the first of many shifts in the needs of the media consumer. The post 5 Things You Need to Know about the TV Streaming Landscape appeared first on Maru/Matchbox. This creates as many problems as it does opportunities. Download copy of article.

Entertainment 50

Entertainment Consumers Download Article 50

Maru Group

MAY 5, 2020

Maru/Matchbox is keeping a finger on the pulse of how businesses and consumers are managing in the midst of the coronavirus pandemic. The post 4 Mission-critical Actions for Sports Leagues and Marketers to Engage Fans appeared first on Maru/Matchbox. Be sure to visit our COVID-19 research hub for more insights.

Sports 52

Sports Engagement Marketing Entertainment 52

Maru Group

SEPTEMBER 3, 2020

With restrictions now easing, recent data from our Maru/Matchbox Feel, Behave, Think COVID-19 tracker suggests 40% prefer their work from home setup over office work. The post Working 9-5: Fusing Office and Remote Work to Drive Employee Engagement appeared first on Maru/Matchbox.

Engagement 52

Engagement Connections Technology Communication 52