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Your Guide to Mastering Brand Reputation Management

InMoment XI

Here are key aspects to avoid when navigating the realm of brand and business reputation management: 1. These platforms aggregate data from various online sources, including social media, review sites, news articles, and other digital channels, providing comprehensive insights into how a brand is perceived.

Brands 378
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5 Challenges Facing Your Customers and Brands, and What They Mean for Your CX Program

InMoment XI

Challenge #1: Price Increases. You’ve probably seen this word plastered all over your local news recently; if not, it’s the media’s new favorite term for paying the same price for a good that is reduced in size or amount. Challenge #4: Shrinkflation.

Brands 529
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At a Glance: 3 Employee & Customer Experience Program Use Cases for Financial Services Brands

InMoment XI

Use Case #1: Empowering Employees. Each of these use cases is incredibly inspiring, but the good news doesn’t stop there. Looking for a few real life examples of how brands have done this? We’ve compiled a quick list of inspiring stories from our finserv clients. There’s More Where That Came From!

Financial 295
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2022 EX Trends: The Top 2 Things Employees Must Have in Their Next Job

InMoment XI

Even if you don’t work in the HR space, you’ve probably seen the term “The Great Resignation” cross your news feed at least once (or 100 times, more likely). And that might leave you wondering: what employee must haves are convincing employees to leave their old jobs for new ones? Employee Must Have #1: Supportive Culture.

2022 492
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How to Triumph Over Budget Cuts and Prove Your Marketing ROI

C3Centricity

ROI on Marketing and Digital Specifically The rule of thumb for marketing ROI is typically a 5:1 ratio, with exceptional ROI being considered at around a 10:1 ratio. However, according to a recent Data & Marketing Association (DMA) study, the average ROI for digital (email) marketing in 2022 was $36 for every $1 spent.

ROI 90
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Communicating CX: 15 Tips for Talking About Customer Experience

Experience Investigators by 360Connext

15 Tips to Help You Communicate About Customer Experience 1. I host a monthly CX Pulse Check to dig into the latest news and happenings that CX change agents should know. And there’s a new CX Trends course available on LinkedIn Learning! Here are 15 ideas to get you started. Put customer experience on the agenda.

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4 Reasons Your Customers Won’t Reach Out to Customer Service

GetFeedback

Reason #1: The terror of calling customer service . And having these 3 entities within 1 system helps gather more data about customers, which means solving customers’ problems faster. For reason #1: The terror of calling . The good news is that all these reasons can be turned around. Eliminating the reasons.