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B2B Customer Experience: The Complete Guide

InMoment XI

Here are some examples of how B2B companies are applying tactics designed to improve the customer experience: CRM platform HubSpot utilizes chatbots to connect with customers and encourage open communication. Social media marketing platform Hootsuite leverages InMoment to make the Net Promoter Score (NPS) methodology central to its operation.

B2B 551
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The Power of Integrated CX Part 3: Smartest Actions

InMoment XI

True excellence in customer experience (CX) demands more than just understanding and insights; it requires actionable strategies that drive tangible results. InMoment’s Integrated CX offers a transformative pathway to success, encompassing Strongest Signals , Richer Insights , and Smartest Actions.

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3 Necessities for Seamless, Stand-Out Retail Experiences

InMoment XI

Integrate Data From Everywhere Into Your CX Platform Increase Experience Awareness Encourage a Culture of Commitment. #1: 1: Integrate Data From Everywhere Into Your CX Platform. One of the most important keys to deliver seamless customer experiences is to have seamless data integration from everywhere into your CX platform.

Retail 529
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Understanding the Importance of Social Media Marketing

InMoment XI

Social media platforms like Facebook, YouTube, X (formerly called Twitter), TikTok, Instagram, and LinkedIn (among others) are essential for businesses looking to attract customers, gather valuable feedback, and foster customer loyalty. Social media is an excellent platform for sharing expertise, insights, and valuable information.

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Elevating Guest Experiences in Hotels with Integrated CX

InMoment XI

What is Integrated CX Integrated CX platforms unify customer feedback signals from a multitude of feedback signals (listed below), blending them into a cohesive whole. Hotels can then leverage these insights to elevate guests’ experiences before, during, and after their reservation. This is where integrated CX comes into play.

Hotels 260
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5 Things We Learned from the Customer Experience Speakers at the Sydney XI Forum

InMoment XI

Make sure your CX platform is equipped to layer all types of feedback, whether that be direct (surveys) data, indirect data, or inferred (CRM) data. #3: Ideally, every CX platform should tell brands WHAT to do next. 4: When It Comes to CX and the C-Suite, Optimise Your Dashboards.

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Not Just Another Blog Post on How to Improve Customer Experience

InMoment XI

But, we are confident in saying that the strategies we are developing that view the customer experience as the sum of integrated feedback, insights, and actions are going to distinguish us from our competitors in a significant way. Human insight, analysis, and creativity remain indispensable. What is Integrated CX?

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