product-experience market-segmentation-software 
InMoment XI
FEBRUARY 13, 2024
Market research and market segmentation is a crucial part of launching any campaign or product. One part of this process that is often overlooked is how market segments are developed. It is important to use proper sampling techniques to gain the most accurate market segmentation results.
InMoment XI
FEBRUARY 6, 2024
In today’s digital landscape, the importance of social media marketing cannot be understated. According to research: 47% of consumers reach out to brands on social because they have a product or service question. According to research: 47% of consumers reach out to brands on social because they have a product or service question.
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InMoment XI
AUGUST 2, 2022
Even within a single family, there are different types of people with different values, concerns, and priorities—now consider how much variance there is in a national or global market campaign. There are 4 different types of segmentation: demographic, psychographic, geographic, and behavioral. What Is Demographic Segmentation?
InMoment XI
MAY 31, 2022
It’s also a way to ensure that the brand experience remains consistent for each customer across touchpoints. With the number of touchpoints a customer has with a brand increasing with the proliferation of technologies and channels, the need to create a consistent experience is critically important.” – McKinsey & Company.
InMoment XI
FEBRUARY 14, 2024
In order to do that, you need to work to create an omnichannel customer experience that allows customers to contact you when they want, how they want, and where they want. What is Omnichannel Customer Experience? Customers might have different experiences or encounter discrepancies when switching between channels.
InMoment XI
JANUARY 10, 2023
CX operations, or customer experience operations, are all about the systems, automation, and lines of communication that make possible a unified, cross-functional approach to improving customer experience. Do you need a customer experience manager dedicated to managing this effort? Let’s find out.
Totango
DECEMBER 20, 2023
We are delighted to share that Totango was recognized in the G2 Winter 2024 reports for its exemplary performance in the customer success software category. These awards reflect superior engagement and commitment from our users, who continue to highlight and share the key aspects of Totango and our software they find most beneficial.
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