ClientSuccess

NOVEMBER 2, 2021

While CSMs are often tied up in the day-to-day implementation and project plan of managing customers, a few long-term initiatives also require additional attention. Customer marketing is one of these initiatives. There are three different types of marketing programs that can help support customer advocacy: 1.Reference

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ClientSuccess

NOVEMBER 11, 2021

In Part 1 of the customer marketing series, we discussed how CSMs can advocate for their customers through customer success stories and reference programs. Through this kind of advocacy work, CSMs can help customers share their stories, thank them for their partnership, and leverage success as a sales tool.

Marketing 52

Marketing Webinar Blog Leadership 52

ShepHyken

NOVEMBER 7, 2016

Each week I read a number of customer service articles from various online resources. What’s stopping your customers from being loyal? Graham Jones) Most business leaders appreciate that 80% of their profits come from 20% of their customers. Keeping loyal customers is the “holy grail” of business. by Graham Jones.

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2016 Article Customer Service Loyalty 124

ShepHyken

JUNE 15, 2020

Each week I read a number of customer service and customer experience articles from various resources. The Rise Of Premium Loyalty: What Do Your Customers Expect in 2020? And one of the biggest factors contributing to revenue is customer loyalty. Here are my top five picks from last week. by Retail TouchPoints.

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2020 Article Customer Service Touchpoint 75

CustomerSuccessBox

SEPTEMBER 30, 2021

Customer Success is expanding its reach and is becoming increasingly pertinent. You might already know about customer satisfaction or customer experience, but it’s time to get up to speed with CS. We’ve gathered some of our favorite customer success webinars. Webinar 1 – How to Onboard Customers Remotely.

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ClientSuccess

NOVEMBER 22, 2021

When it comes to working with customers, any CSM worth their salt understands the value of customer sentiment. From checking in with clients during weekly calls to ‘scoring’ accounts in your CRM, customer sentiment drives many of the strategic projects and growth initiatives for your customers. Voice of Customer.

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Marketing NPS Voice of Customer Social Media 52

inmoment

JUNE 22, 2020

Though brands are contending with a lot of customer uncertainty at the current time, there’s another, equally important group with whom all organizations need to engage during this pandemic: furloughed employees. Just like customers, employees are facing tremendous stress and anxiety in the era of COVID-19. Internal Resources.

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Engagement Social Media Leadership Brands 75

Totango

MAY 26, 2021

We recently polled the Customer Success industry asking about the top challenges they are facing. Over the years, we’ve found that most companies are very oriented around a high-touch customer engagement model. Data is the lifeblood of a digital customer success program. The customer journey is not linear.

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Customer Journey Customer Journey Mapping Webinar Customer Success 95

ChurnZero

SEPTEMBER 29, 2023

Celebrating positive customer behavior is one of the most effective methods for increasing product adoption and deepening customer relationships. Yet many customer success managers overlook this simple practice. This is in part because the urgency to save at-risk customers can be all-consuming. What do you think so far?”

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Webinar Workshop Feedback Customers 52

BirdEye

MARCH 29, 2024

In a recent survey of our expansive network of over 150,000 customers, it was discovered that 81% of businesses manage their social media strategies at the corporate level. Members can blog, share tips, and learn from others’ experiences, making it a valuable resource for enhancing visibility and establishing expertise in the field.

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Social Media Sales Advertising Connections 59

SurveySensum

AUGUST 1, 2023

Building Lasting Connections: The Power of Customer Loyalty in Retail In today’s fast-paced and crazy competitive retail world, customer loyalty is like the secret sauce for staying ahead of the game. But, let’s be real, building and nurturing customer loyalty in retail isn’t a walk in the park.

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Retail Loyalty Connections Loyalty Programs 52

SurveySensum

JANUARY 22, 2024

They can be anyone from the clients or customers who want the final product to be perfect, to the team members who do the work, to the investors who want to make a profit. Together, they shape the project’s story. This includes everything from financial gains to customer satisfaction. Think of it like a well-oiled machine.

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Management Demo Communication Financial 52

Beyond Philosophy

MAY 8, 2019

In 2004, I presented to an insurance company in Germany about how they should be evoking the proper emotions in their customers. These results were also published in my third book, The DNA of Customer Experience: How Emotions Drive Value (Palgrave Macmillan, 2007). The Advocacy Cluster are the “big daddy” emotions.

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Net Promoter Score 2004 Insurance 2007 155

BirdEye

NOVEMBER 8, 2023

If you want to gain more customers, you need to improve the quality of reviews you have across platforms. This is where businesses are appraised, critiqued, and advocated for by customers. Here are 5 tips to get more customer reviews How does Birdeye help you get more reviews from satisfied customers?

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Travel Hotels Social Media Healthcare 59

Customer Bliss

DECEMBER 12, 2017

Unite the C-Suite to Transform Company Culture to be Customer-Driven. As the CMO/CCO, Isabella worked with the C-Suite to focus on gathering and leveraging customer data to transform the culture into one that cares more about improving the lives of its customers. Made it short, easy, and simple to understand.

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Leadership Marketing Customer Experience Chief Customer Officer 0

Gainsight

OCTOBER 5, 2022

And we’d like to take that idea one step further—during an economic downturn it is vital that customer success teams continue to proactively build relationships. With new sales stagnant or declining, SaaS companies have to be laser-focused on customer retention, advocacy, and expansion to buck the downtrend and maintain growth.

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Customer Relationships Roadmap Customer Success Sales 59

SurveySparrow

SEPTEMBER 15, 2023

Do you ever sit back and wonder what your customers think about your brand? That’s where customer experience monitoring comes into play. It provides you with insights that not only gauge customer satisfaction but also equip you with the tools to fine-tune your digital marketing strategies for unparalleled success.

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Net Promoter Score Customer Experience Effort Score Touchpoint 52

AskNicely

JANUARY 24, 2017

I actually just made this story up (sorry Bruce). And most SaaS businesses underutilize this resource. We’ve been spending lots of time researching the emerging field of Advocacy Marketing. It’s a fancy term for the Boss’ simple concept – getting existing customers to talk about your company and your products.

Marketing 60

Marketing Net Promoter Score 2016 Social Media 60

ChurnZero

OCTOBER 6, 2020

Superior Customer Success programs set great companies apart from their peers. Aligning client and vendor goals to create mutually beneficial outcomes can make a big splash – not just on customer loyalty and happiness, but also your bottom line. and “how should customers feel during and after onboarding?”. The Award Categories.

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2020 Net Promoter Score Banking Innovation 40

Lumoa

JANUARY 19, 2023

Understanding customers is a key step to success, and organizations do it best when they have a customer experience department in place. This department is tasked with analyzing customer feedback and data and disseminating its findings to improve the organization’s processes, products, and services.

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Customer Experience Net Promoter Score Metrics NPS 94

Beyond Philosophy

SEPTEMBER 6, 2016

Many companies devote considerably more energy and resources to capturing customers than they do to keeping them. But, all customers are not created equal; some have more potential value than others. Companies can achieve a higher, more attractive cost/benefit ratio for customer acquisition and advocacy efforts.

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White Paper Multi-Channel Consulting Customers 74

ChurnZero

JULY 9, 2020

But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. Sure, you won customers over to get the initial purchase, but what about your post-sale courting? If you are committed to truly helping your customers grow, you need to make them the best at what they do.

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Marketing Webinar Reference Events 64

Comm100

FEBRUARY 6, 2023

To drive business, attract new clients, and retain existing ones, financial institutions must invest in improving their customer experience. Enhancing your customer experience is important not just because it will increase customer loyalty and satisfaction but because customers also expect it.

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Financial 2023 Blog Customer Experience 76

PeopleMetrics

FEBRUARY 21, 2023

Picture this: your customer experience (CX) team has gone through your customers’ feedback, identified regular pain points in the customer journey, and found solutions to reduce friction and retain more customers. However, they did this several months ago and suddenly customer retention is starting to dip down again.

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Customer Experience Customer Journey Mapping Net Promoter Score Customer Journey 117

Pink Guava

AUGUST 3, 2021

How Empowered Customers can make a difference to your Business In today's digital age, the lines between the physical store and digital experience have vanished. There has been a complete shift as the brick-and-mortar store experience, and multi-digital channels are governed by customer behavior, engagement, and expectations.

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Customer Journey Mapping E Commerce Touchpoint Customer Journey 98

Gainsight

APRIL 18, 2022

For years now, Gainsight has been leading the campaign regarding the value of customer success and its return on investment. . Entire fields of industry are catching on, investing in the ideology and practice as a means of retaining and growing their customer base and capitalizing on the results. Tell the Story With Words and Data.

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Customer Success Metrics 2003 Webinar 52

Gainsight

MARCH 19, 2020

Let’s start by acknowledging that Customer Success teams always have the coolest people in the company. They are kind, optimistic, helpful, and they take really good care of customers. Success has frequent, meaningful interactions with customers. Sales determines what types of customers to target and close.

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Sales Marketing Metrics ROI 59

Calabrio

JULY 25, 2019

From seamlessly handling fast-growing, inbound contact volumes and painlessly unifying disparate data sources to tapping rich voice of the customer (VoC) insights, users rely upon Calabrio to understand what their customers really want while benefitting from increased operational efficiencies.

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Contact Center 2018 2019 Innovation 61

Pink Guava

NOVEMBER 22, 2018

Start ups – Overcome your challenges with Customer Experience We have to be mindful of ground challenges that you face as founders and CEOs or leaders of start-ups. To add to this are Customer expectations that have enhanced and customers now are interacting, talking, buying through different channels, resources and devices.

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Customer Experience Definition Customer Retention 2017 40

Gainsight

MARCH 9, 2020

Let’s start by acknowledging that Customer Success teams always have the coolest people in the company. They are kind, optimistic, helpful, and they take really good care of customers. Success has frequent, meaningful interactions with customers. Sales determines what types of customers to target and close.

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Sales Marketing Metrics ROI 52

Education Services Group

MAY 17, 2021

Customer Success is all about relationships. Your relationship with your customers, of course, but also the CS team’s relationship with other internal groups, and even their relationship with executive leadership. After all, how can CSMs help their customers thrive if they aren’t thriving themselves? Make them feel heard.

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Customer Success Engagement Customer Journey Mapping Communication 52

ChurnZero

FEBRUARY 26, 2021

Is your Customer Success team: Butting heads with Sales during onboarding. Getting bombarded by Marketing for unrestricted customer access. Put simply, Customer Success does a lot of things for a lot of people. ChurnZero vRYG panelists included: Sana Farooq , Director of Customer Success, FloQast. Matt Kearns , Sr.

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Customer Success Management Roadmap Feedback 59

SmartKarrot

APRIL 5, 2022

Role: Enterprise Customer Success Director. As an Enterprise Customer Success Director, you will build and manage trusted relationships across a small portfolio of accounts to secure the partnership and commitment to strategic customers. Network within accounts and help customers achieve their business objectives.

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Customer Success Customer Retention Customer Satisfaction Customers 19

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm.

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Customer Engagement Loyalty Engagement Social Media 111

Responsetek

MAY 8, 2018

Customer Experience Management (CEM) is a methodology of measuring business performance based on the voice of the customer at all touch points in order to drive continuous customer-focused improvements. Some considerations: What is our primary goal as we measure and strive to improve the overall customer experience?

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CEM Insurance Telecommunications Customer Satisfaction 40

Gainsight

MAY 14, 2020

These game-changing speakers shed light on how they are using Gainsight to structure their Customer Success organizations, use data to drive processes, solve customer problems, and deliver results for their customers. PTC talked us through customer success transformation as a marathon to win the race against churn.

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NPS Customer Success B2C Social Media 52

SurveySensum

OCTOBER 3, 2023

She realized that along with top-notch service, it is also important to understand customers’ needs and satisfaction. Sarah initiated a customer satisfaction survey to gather insights on automotive customers’ experiences. Customer Profile What is your age? What is your income? What is your occupation?

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Automotive Customer Satisfaction Social Media Sales 52