Remove success topics online-marketing
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Your Guide to Mastering Brand Reputation Management

InMoment XI

That’s why maintaining a positive brand reputation is crucial for business success. Consumers today rely heavily on online information and reviews, making brand reputation management a top priority. Doing this allows you to cultivate a strong and recognizable presence in the market. What is Reputation Management Software?

Brands 378
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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Social media posts, brand websites, customer review websites, demo request forms, QR codes, email marketing messages, sales team outreach (SMS or phone calls), and every direct or indirect brand interaction are touchpoints.

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Social media posts, brand websites, customer review websites, demo request forms, QR codes, email marketing messages, sales team outreach (SMS or phone calls), and every direct or indirect brand interaction are touchpoints.

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9 Must-Read Articles on EX, Linking EX & CX, and Branded Experience

InMoment XI

If these topics are on your company’s radar, you can get the answers you need here! Trust is considered to be a “feeder” emotion, actively contributing to an overall perception of experience value, which, to help assure success, must become part of how organizations design experiences for both customers and employees.

Article 493
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Top Customer Survey Questions for Valuable Feedback

InMoment XI

The main drawback of this type of question is that it will only provide a little information about how the customer feels about a topic. These online surveys are usually easy for customers to respond to, but sometimes the extra step of following the link can lose some customers and potential respondents. For marketing.

Feedback 493
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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

My Comment: I’ve been studying how different brands are creating successful loyalty programs. Marketers and loyalty professionals need to figure out a way to create innovative and engaging loyalty programs that are flexible enough to adapt to current and future market challenges.

2024 62
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Social listening: Why it matters, how to get started, plus tips

BirdEye

It’s an active process companies use to identify and analyze conversations about their brand that are taking place online to better understand customer sentiment and interests. While both focus on pulling information from online conversations, the similarities pretty much end there.