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B2B Customer Experience: The Complete Guide

InMoment XI

Managing the B2B customer experience is a key growth strategy for organizations across a wide variety of industries. For good reason: delivering great customer experience (CX) leads to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. What is B2B Customer Experience?

B2B 551
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Luxury Retail: Three Elements to Closing the Physical and Digital Experience Gap

InMoment XI

Physical and online shopping experiences are significantly different, so you need to collect and analyze feedback from both channels. Knowing what’s working and what’s not in each type of experience can teach you how to create a smoother and more connected experience for customers. The best experience isn’t digital or physical.

Retail 529
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4 Keys to Transforming Your CX Program to an ROI-Focused, Revenue Generating Machine

InMoment XI

And due to these conditions, businesses need to justify the return on investment (ROI) for every initiative—including their customer experience (CX) program. The key to facing these challenges is to build an ROI-focused customer experience from the ground up (and not as an afterthought). 1: C-Suite Buy-In.

ROI 493
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Elevating Guest Experiences in Hotels with Integrated CX

InMoment XI

Hotel guests have lofty expectations for excellent experiences; they also have feedback data coming at them from all directions. It’s a common struggle to effectively analyze this data, and then leverage it to optimize their customer experience (CX) efforts. Intelligent Digitized Experiences Hotel guests expect an experience.

Hotels 260
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The Top 3 “Blended Experiences” Retail Consumers & Employees Expect This Year

InMoment XI

During the unpredictable lockdown, retail brands were forced to transform their in-person experiences to digital ones. And now, according to our most recent EX & CX Retail Trends research, both customers and employees expect a blended experience. But what does the term “blended experience” really mean?

Retail 260
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How to Enhance the Guest Experience: Trends and Best Practices

InMoment XI

In the dynamic world of hospitality, the ability to manage and enhance the guest experience often spells the difference between those who win and those who get left behind. What is Guest Experience? A positive guest experience involves going beyond basic customer service. Guest experiences impact reputation.

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3 Necessities for Seamless, Stand-Out Retail Experiences

InMoment XI

These tribulations can take many forms; defining customer loyalty in emerging consumers, creating seamless retail experiences across channels, tracking a customer base that seems to be in multiple places at once, and keeping up with a digital landscape that changes as frequently as the Cleveland Browns change quarterbacks.

Retail 529