Currency Alliance

OCTOBER 12, 2021

You should find this article useful whichever of those applies to you, or even if you never considered partnering. But it doesn’t have to be difficult; when brands and customers work together to co-create value in a loyalty ecosystem, they can point each other towards the right partnerships. How loyalty partners co-create value.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

FEBRUARY 20, 2023

That includes things such as issuing 2% in points on the customer’s birthday, or double the points value if they redeem on distressed inventory – and varying the points value for a whole range of other contextual reasons related to the purchase. This brings significant advantages.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

InteractionMetrics

NOVEMBER 26, 2019

Consider when an associate goes the extra mile: it feels good to reciprocate with a “sure, I’d recommend” or a 5-star rating that the associate’s boss might see. A social contract is an implicit agreement among the members of a society to cooperate in exchange for benefits. What I’m talking about here is a social contract.

Feedback 40

Feedback Metrics Customer Service Customer Base 40

West Monroe

JANUARY 23, 2022

DERs can contribute to generation requirements and be used as an alternative to traditional transmission and distribution investments in locations with service constraints. The following actions can help: Planning: Utilities are undertaking comprehensive multi-perspective business case models to inform the design of customer DER programs.

2022 40

2022 Transportation Telecommunications Wireless 40

Currency Alliance

DECEMBER 11, 2023

When customers earn or burn across partners, or exchange from one program into another, a financial transaction takes place between the two brands. In most cases, one partner owes the other some amount of money for using points to drive customer engagement, which typically involves monthly invoicing with each individual partner.

Loyalty 52

Loyalty Loyalty Programs Document Brands 52

ijgolding

OCTOBER 16, 2014

The important point of the story is that the organisation that was the subject of it, Hertz, are no longer a company that I consider myself to be a customer of. Since I wrote that story, I have used a number of alternative car hire companies in my home town of Chester. miles to get a car checked out that was not even mine.

Customer Retention 115

Customer Retention Customers Customer Journey Travel 115

Comm100

DECEMBER 8, 2017

But it’s not just business — saying thanks is an important part of any social exchange. We thank each other for holding the elevator, for commenting on our photos on social media, and for giving us gifts. When you send a thank you note promptly after an interaction, details of the exchange will still be fresh in your mind.

Social Media 50

Social Media Return on Investment White Paper Customers 50

LiveChat

JULY 10, 2015

Only few will choose Toyota because their father used to drive Toyota Pickup in the 80’s. You won’t find a housewife buying the same baking powder because her mother and grandmother used it. It’s easy and very useful for customers. Many people criticized the whole idea, pointing out that Dove’s models were photoshopped.

Loyalty 77

Loyalty Loyalty Programs 2004 Airlines 77

LiveChat

JULY 10, 2015

Only few will choose Toyota because their father used to drive Toyota Pickup in the 80’s. You won’t find a housewife buying the same baking powder because her mother and grandmother used it. It’s easy and very useful for customers. Many people criticized the whole idea, pointing out that Dove’s models were photoshopped.

Loyalty 74

Loyalty Loyalty Programs 2004 Airlines 74

Currency Alliance

DECEMBER 4, 2023

So, at the end of this article, I’ve proposed an exercise which you and your team could use to refine your loyalty strategy for the next year – which I believe you will find simple, useful, and interesting. Air Miles Canada is certainly working on a new strategy and new tactics under its new owner.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Currency Alliance

DECEMBER 20, 2022

In fact, cloud-based loyalty solutions can be deployed like a thin layer of modern technology in front of legacy systems to significantly extend their useful life. It is easy to devalue your points/miles, or cut other benefits, but this only leads to a downward spiral that cuts into revenue and profit derived from loyal customers.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

Kustomer

NOVEMBER 25, 2021

When you think of delighting your customer, usually that entails mounds of agent apologies, long phone calls, and multiple points of contact through a prolonged period of time before the customer even feels any sense of delight with your brand. Well we’ll dive into some of the use cases here as we get into it. Cool stuff.

Customer Service 98

Customer Service Customers 2010 Net Promoter Score 98

West Monroe

APRIL 4, 2023

Extracting value from manufacturing data has been rising up the industry agenda—fueled by success stories from leaders such as Navistar Internal Corporation, which used to rely on miles traveled or time since the last service appointment to develop vehicle maintenance schedules.

2023 52

2023 Measurement 2030 Leadership 52

Currency Alliance

DECEMBER 19, 2022

These opportunities are largely in four key areas: Inventory, pricing & promotions – making use of available data in order to sell the right product to the right person at the right price, with improved profitability. In many cases AI is still constrained by the quality of the data, or the quantity of the data needed to train algorithms.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

OCTOBER 31, 2022

Some of them were matters of procedure and staff training – which are clearly important – but many were technological vulnerabilities which can be avoided by using modern tools and systems. He also mentioned that loyalty systems, in particular, look like honeypots because of the value of points held in member accounts.

Travel 52

Travel Loyalty Loyalty Programs Banking 52

West Monroe

FEBRUARY 28, 2023

From a regulatory policy point of view, that philosophy now includes a laser focus on the role of natural gas in supporting the U.S. These pathways work in concert with markets and end-use customer needs, which are heavily reliant on natural gas use. national economy.

Transportation 52

Transportation Measurement Innovation Competitive Advantage 52

SurveySparrow

SEPTEMBER 1, 2021

Nowadays, there’s virtually no excuse for ignoring communication since modern software has made it easier than ever before to stay in touch while miles or even continents apart. It could be something as simple as sharing one thing about your week or exchanging insights — anything to build rapport between collaborators. Lead by Example.

Management 52

Management Communication Connections Article 52

Currency Alliance

FEBRUARY 26, 2021

Most people understand what incentives are and how best to use them, but they don’t understand why the entire industry came about. Not every company needs a loyalty program with points, gift cards, or other incentives, but very few businesses can survive without a base of loyal customers that makes up 30-50% of recurring total sales.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

Kustomer

MARCH 12, 2020

Back in 2010 Matt Dixon wrote an article titled “Stop Trying to Delight Your Customers”, that went against all of the strategies companies currently use to create a positive customer experience and motivate meaningful interactions. If the current strategies used to delight customers are flawed, what strategies work to create customer loyalty?

2010 52

2010 Customers Multi-Channel Net Promoter Score 52

Currency Alliance

AUGUST 22, 2022

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or exchanging points among loyalty program members, partners and other stakeholders. Second, I explain how a modern, SaaS points bank differs from those typically included in a monolithic platform.

Banking 52

Banking Loyalty Loyalty Programs Airlines 52

Currency Alliance

DECEMBER 7, 2021

So, I’ve decided it is of little practical use to tell a huge and diverse industry what trends will play out over the next 12 months. In most cases, they may not stand for much, but they have survived until now in a less competitive market where customers were less empowered with instant access to information.

2030 52

2030 Loyalty 2022 Loyalty Programs 52

Currency Alliance

NOVEMBER 15, 2021

These can include special offers, discounts, value-added services, gift cards/vouchers, and/or loyalty points. When brands offer points, there are clear and visible incentives for customers to engage in purchases and non-purchase activities that drive specific customer behavior. Loyalty functionality as a set of microservices.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Currency Alliance

MAY 9, 2022

With our latest API version, we set out a challenge to be able to address every use case in loyalty commerce. of our API has been able to support every use case presented by a client or prospect. Simplicity: endpoints optimized for each use case. Features of an API-first loyalty platform. Device agnostic.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

Survicate

MARCH 20, 2019

While they were very effective at closing sales, they also resulted in an above average rate of returns and exchanges which were costing the company money ”. He points out that cross-company changes resulted in a reduction of returns and refunds, as well as improved company reviews. Don’t put the cart before the horse.

Customer Centricity 85

Customer Centricity Social Media Insurance NPS 85

Currency Alliance

NOVEMBER 17, 2020

They sense and observe how companies treat them, as well as how tools (information & technology) are used to deliver value. The easiest way to obtain these complementary signals is to allow your customers to earn loyalty points/miles other than your own, in exchange for the data that collaborating brands can reveal.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

MARCH 30, 2022

Initially it was a fairly simple points-only based scheme with 1% given on every swipe of the card. Crucially for loyalty teams today working with limited budgets, this was achieved primarily by using the business’ most valuable resource – its existing customer data – to curate and target offers. Smart Shopper started simple….

Loyalty 52

Loyalty Loyalty Programs Airlines Hotels 52

Currency Alliance

NOVEMBER 14, 2019

I stay in about 80 hotel rooms per year and it disappoints me a great deal that hotels that say ‘put your towel on the rack if you will use it again, or on the floor if you want it replaced’, only to have 90% of those hotels clean my towel after I put it on the rack. Brands accelerate adoption of microservices to improve agility.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

OCTOBER 29, 2019

But ‘value’ and costs are very different things – and a lot of perceived value can be created, even while reducing investment in loyalty points. Loyalty programs are effectively a value exchange, in which there ought to be both emotional and transactional forms of value. rewarded with loyalty points (transactional value).

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Currency Alliance

FEBRUARY 26, 2019

Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). And don’t worry so much about what they will do with your points down the road. savings on points.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

SmartKarrot

NOVEMBER 2, 2020

In this context, we reached out to business owners, influencers, startup founders to know what customer retention tactics they are using in the coronavirus pandemic. To retain customers during COVID-19, he mentioned some interesting points. “We The existing customer retention strategies may not work best in these testing times.

Customer Retention 21

Customer Retention E-support Social Media E Commerce 21

Currency Alliance

DECEMBER 13, 2018

YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”. Firstly, loyalty tech isn’t as expensive as it used to be. Personalization powered by artificial intelligence. in 2017[ii].

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

SurveySparrow

JULY 26, 2019

Being bullish on satisfying your customers will yield terrific results- that’s the whole point of creating a customer advocacy program. Going the extra mile. Uber’s Refer-a-Friend program was used to find out customer advocates. The referral program was not only used to for riders but drivers as well.

Social Media 61

Social Media Customers Reference Brands 61

Currency Alliance

JUNE 19, 2019

Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. Points are perceived by customers as a kind of currency; underperforming loyalty brands, equally, prioritize this purely transactional insight. A few – such as Tarte, a US cosmetics brand – are way ahead of the game.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Currency Alliance

OCTOBER 27, 2017

At Currency Alliance, we don´t believe giving a customer some miles or points actually generates much loyalty. It may create a degree of ´lock-in´ but the points themselves don´t create loyalty. The points will only affect the perceived value – if the customer can do something with them.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

ProProfs Chat

AUGUST 8, 2019

By learning about every customer, their pain points, what they really expect and how they wish to see themselves when approaching a brand. Except, to reach that point, a business needs to make sure that they have: the right customer support team in place. >> Wondering how NPS works and why businesses use it? Well, it is.

Customer Service 51

Customer Service Airlines E-support Brands 51

Grade.us

APRIL 9, 2019

Giving people gift cards or other benefits in exchange for a review is prohibited. Email addresses can be a big clue too, as Virginia Case, CEO of StraTac Marketing , points out. "If Figure out the highest point of your sales or service process, and ask the customer to review you then. review funnel.

Rewards Programs 40

Rewards Programs Marketing Consulting Events 40

Magellan Solutions

FEBRUARY 24, 2022

This awareness and interest can be used to make sales right away like in TV and in the newspaper. In this case, the business directly tries to get people to buy something by giving them information. Lead generation is used in various industries like mortgage , healthcare and even manufacturing.

Social Media 40

Social Media B2B B2C Sales 40