Who Owns Your CX Program? (Hint: It’s Everyone)
InMoment XI
OCTOBER 28, 2021
Marketing and Sales have to correctly position your products and services, and set proper expectations for how customers can use them and, more importantly, what benefit(s) they will derive. As Mr. Carlzon suggested, there are also supporting functions that are in service to those who serve the customer. CX Success Is One Motion.
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