Unlocking Player Loyalty: Insights from the 2023 Report of Players’ Preferences in iGaming Marketing
Learn how iGaming operators can increase the odds for player loyalty, and gain valuable insights into player experiences, behavior and marketing preferences
Player loyalty is the holy grail in iGaming, the secret sauce that guarantees the long-term success of iGaming operators. Optimove’s 2023 Report of Players’ Preferences in iGaming Marketing uncovers key insights to boost performance of marketing campaigns, gaming loyalty programs and more.
Understanding the Player Landscape
To effectively engage players it’s crucial to understand their behavior and preferences. This comprehensive report, based on responses from 396 active U.S. online players, offers valuable insights into players’ trends and preferences.
Competitive Odds, User-Friendly Interfaces, and Generous Bonuses
The report highlights that player loyalty is significantly influenced by competitive odds (40%), a user-friendly interface (23%), and generous bonuses (23%). Players seek an enticing gaming environment that offers fair chances of winning and an enjoyable experience. The report provides insights and recommendations to enhance the performance of your gaming loyalty program.
The Battle Against Marketing Fatigue
An overwhelming 86% of players say they unsubscribe from sites. Almost one-third of players (30%) find the frequency of promotional messages from iGaming operators overwhelming. Personalization, relevancy, and preferred communication /channels are key to keeping players engaged.
The Rise of Responsible Gambling
Responsible gambling tools are emerging as trust and loyalty boosters, with 75% of players appreciating their inclusion. This underscores the industry’s growing recognition of players’ well-being.
A Closer Look at Player Habits
The report offers intriguing insights into the habits of online gamblers. For instance, 85% of respondents gamble weekly, with 56% engaging in daily gambling. Sports betting stands out as the top choice, preferred by 76% of participants.
The Power of Data-Driven Marketing
In today’s landscape, data-driven marketing is paramount. Armed with individual player data and preferences, gaming marketers gain a roadmap for driving effectiveness of marketing campaigns, gaming loyalty programs, and more. Insights are the key to taking the right actions in marketing, from creation to orchestration. With AI integrated into Optimove’s marketing solutions, marketing moves at the speed of players’ whims as they are empowered to lead their own marketing journey, while remaining relevant and personalized.
Applying the Insights
For gaming operators aiming to thrive in a dynamic and competitive industry, the report provides deep insights into players’ motivations, behaviors, and pain points. These insights can be leveraged to tailor marketing strategies effectively.
The future of gaming marketing relies on data-driven, player-centric strategies. Armed with these insights, gaming operators can confidently navigate the dynamic and competitive landscape, ensuring players keep coming back for more.
Guy Leshno, a seasoned PR and Communications professional, with a successful track record in leading PR strategies and projects in emerging startups. With over a decade of experience, his expertise lies in blending creative ideation, analytics, and expert writing capabilities, driving brand awareness, and improving sales.
