Optimove

AUGUST 30, 2022

It might seem like a long way off, but Black Friday 2022 is nearly upon us – if you’re a mobile marketer. If you’re not doing so already, it’s time to limber up, make your way to the starting block and start your preparation to take advantage of the burgeoning mCommerce landscape where mobile is king. Propel profits with push.

Sales 52

Sales Download 2022 Events 52

Optimove

JULY 13, 2022

What is Mobile Marketing? Mobile marketing is any marketing campaign that promotes products or services through mobile devices. By connecting with customers through mobile devices, you can create a cohesive customer experience. Mobile marketing is used to attract customers in an interactive and personalized way.

Marketing 40

Marketing Social Media Advertising User Experience 40

Innovative CX

MARCH 6, 2024

We should ask ourselves, is that the experience I would want as a customer of my organization’s products and services? The same is true for any product or service. Is it mobile-friendly? I’m often amazed at how common it is that websites aren’t working correctly, links are broken, or mobile apps aren’t properly formatted.

B2C 52

B2C Airlines B2B Entertainment 52

Optimove

MARCH 29, 2022

Web Push. & Create rich, targeted, personalized web messages for your customers to increase engagement with a seamless experience across desktop and mobile. Optimove’s native web pop-up and push capabilities allow marketers to start a personalized conversation, engaging customers across web, desktop, and mobile platforms.

Download 52

Download Customer Journey Sales Engagement 52

Optimove

JUNE 22, 2023

Beacon Technology Using beacon technology – small, battery-powered devices (beacons) that communicate with nearby mobile devices through Bluetooth low energy (BLE) signals – is a relatively quick and low-investment way for brands to connect with customers in their brick-and-mortar locations. Jump in, and start planning!

Technology 52

Technology Customer Engagement Engagement Loyalty Programs 52

Optimove

AUGUST 15, 2022

It might happen every year, but when Google and Apple take to their respective stages to announce their product roadmaps for the coming year, most marketers get the chills. Here’s our breakdown of the latest upgrades from each event, what they mean for your mobile marketing strategy, and how to prepare your campaigns for success.

Marketing 52

Marketing Events 2022 Sports 52

Retently

APRIL 5, 2024

Today’s consumers might browse products online before purchasing in-store or use their smartphones to compare prices while shopping at a physical location. It includes every touchpoint a customer has with the retailer, whether it’s walking into a store, speaking to customer representative or unwrapping the product at home.

Retail 78

Retail Engagement Customer Experience Loyalty Programs 78

Optimove

DECEMBER 29, 2022

Most mobile marketers have a robust retention strategy in place. Too many push notifications. Being able to quickly demonstrate the value of your product or service in a way that hooks from the get-go will stand your app in good stead. 4 – Fine-tune your push strategy. And sending irrelevant push campaigns .

Engagement 52

Engagement Download Social Media Insights 52

BirdEye

JUNE 14, 2023

Using these channels strategically will help keep customers engaged and employees productive. 8 reasons why businesses need communication channels Collaborations and teamwork To be more productive, your staff has to communicate and collaborate openly and seamlessly. They can also help in making better decisions as a team.

Communication 98

Communication Social Media Document Advertising 98

Optimove

MARCH 29, 2022

If you’ve read our official press release from today (March 29th, 2022), you know that “Optimove, the leading CRM Marketing Platform, today announced its acquisition of Kumulos, a Dundee, Scotland-based provider of a personalized messaging platform for mobile applications.”. Which is 100% true. Let’s get even more specific, shall we?

Marketing 59

Marketing Multi-Channel Sports Telecommunications 59

Experience Investigators by 360Connext

JUNE 4, 2015

Jumping back and forth between an Android mobile phone and a Mac laptop and the PC in the office should offer the same experience. I’ve seen robust and amazing mobile experiences led by innovative leaders. What if a customer uses Google on their iPad to search for the product? These small moments are more than glitches.

Omnichannel 219

Omnichannel Customer Journey Mapping Webinar Customer Journey 219

Optimove

NOVEMBER 7, 2022

If your marketing team is still sitting on the fence when it comes to personalization or if it’s becoming clear that your mobile marketing strategy needs fine-tuning to meet ever-changing customer expectations, then listen up. Do the same with your push campaigns! . Delight with personalized in-app messaging . Test, test, test! .

Engagement 52

Engagement User Experience Banking Hospitality 52

Lumoa

JUNE 26, 2023

Optimize for mobile 5. Buyers will get a connected brand experience throughout all channels, including physical outlets, e-commerce stores, social media pages, and even through SMS and push notifications. Or, they can scan products in physical stores to instantly check online reviews and user images before making a purchase.

Omnichannel 83

Omnichannel Customer Experience Net Promoter Score Social Media 83

BirdEye

DECEMBER 28, 2023

It uses GPS, RFID, Wi-Fi, or cellular data to trigger a targeted advertising action (like a text, email, or app notification) when a mobile device enters or exits a specific geographic area, known as a geofence. Must read: Mobile SEO : What you need to know to optimize your website 3.

Marketing 59

Marketing Advertising Social Media Events 59

Win the Customer

JANUARY 20, 2020

Very few people have the patience to write an email asking about which colors are available for a specific product. Recommendations system – Ever wondered how these eCommerce websites show the similar products you’ve searched for online? This is an example of artificial intelligence in eCommerce. This will lead to more sales.

2013 159

2013 Feedback Sales Social Media 159

Experience Investigators by 360Connext

NOVEMBER 26, 2014

Think about how you can make their lives easier by making it easier to navigate your store, your web site, your IVR system or mobile app. Everyday, millions of people on Twitter push and push and push content, products or ego to their followers. Understand your customers are not obsessing over your brand.

Banking 286

Banking 2012 Loyalty Culture 286

Optimove

AUGUST 9, 2022

Over the past 12 months, both Google and Apple have introduced powerful new mobile features aimed at putting control back in the hands of their users. The most recent changes from Apple are laser-focused on upgrades to their Lock Screen where the hallowed push notifications are displayed. The upshot?

Government 52

Government Events Sports Brands 52

Optimove

AUGUST 9, 2022

Over the past 12 months, both Google and Apple have introduced powerful new mobile features aimed at putting control back in the hands of their users. The most recent changes from Apple are laser-focused on upgrades to their Lock Screen where the hallowed push notifications are displayed. The upshot?

Government 52

Government Events Sports Brands 52

Optimove

MAY 9, 2023

For others, push notifications will still be the golden ticket, powering growth year after year to reach their audience with hyper-engaging content. If your audience is tech-savvy and uses their mobile devices regularly, you’re missing a trick if you’re not already on board with SMS marketing. Compelling stuff, right?!

Marketing 52

Marketing Fashion Omnichannel Consumers 52

CSM Magazine

MARCH 16, 2022

As more and more people use their smartphones to access the internet, it is becoming increasingly important for businesses to have a mobile-friendly website. In this article, we will discuss ten ways that you can optimize your mobile marketing strategy. Have a mobile friendly website. Optimized your ads for mobile.

Marketing 52

Marketing Social Media Events Advertising 52

SurveySensum

NOVEMBER 7, 2023

Did you know that 79% of people shop on their mobile devices at least once in 6 months And no matter how attractive or data-driven your marketing campaigns are if you don’t provide a positive mobile CX to your customers then they are 62% less likely to make any future purchases from you? What is Mobile Customer Experience?

Customer Experience 52

Customer Experience 2023 Multi-Channel E-support 52

Optimove

JULY 12, 2022

In case you somehow missed our big news today (July 13, 2022), allow us to bring you up to speed: today, we announced the acquisition of Graphyte, a realtime, cloud-based personalization platform optimizing web and mobile experience for consumers. . And if right now you’re thinking, “Hey, why does this sound familiar?”

2022 52

2022 2018 Touchpoint Loyalty 52

Optimove

SEPTEMBER 20, 2022

billion viewers – with a whopping 77% of those viewers using their mobile devices while watching the game on TV. Whether you’re a rookie or an expert, the time is now to start planning how to capture, connect with, and convert your audience to win the mobile marketing game with your retail app this winter.

2022 52

2022 Retail Sports Events 52

Optimove

JULY 19, 2022

Mobile Marketing Tools – create, deliver, and measure mobile push notifications to provide a seamless customer experience. Content Personalization Tools – real-time personalized content and product recommendations that dynamically change based on customer data across any touchpoint (email, mobile, apps, and web).

Management 40

Management Social Media Advertising Measurement 40

Ecrion

SEPTEMBER 3, 2020

New product and service launch emails. New product and service launch emails. Push Notifications. Web push notifications are emerging as a rapidly growing and very effective marketing channel, even seeing better results than email marketing. With web push notifications, customers can opt-in to receive your content.

Customer Engagement 98

Customer Engagement Engagement Social Media Touchpoint 98

Comm100

DECEMBER 2, 2021

With an omnichannel customer engagement platform , customers can connect with their financial services on the channel that best suits them at any given time; be it via live chat, email, SMS, or mobile app. . Account for 79% of successful interactions in mobile banking apps. billion globally in banking. Technology investment boom.

Financial 90

Financial 2022 Customer Experience Omnichannel 90

Optimove

MARCH 29, 2022

Web Push. & Create rich, targeted, personalized web messages for your customers to increase engagement with a seamless experience across desktop and mobile. Optimove’s native web pop-up and push capabilities allow marketers to start a personalized conversation, engaging customers across web, desktop, and mobile platforms.

Download 40

Download Customer Journey Sales Engagement 40

Optimove

FEBRUARY 14, 2023

A final word Every interaction your customers have with your brand matters, so when your audience hops from channel to channel, delivering a valuable customer experience at each point should ultimately guide your audience toward making a purchase decision.

Omnichannel 52

Omnichannel Marketing Travel Hospitality 52

BirdEye

MARCH 4, 2024

It’s a theory that a consumer must be exposed to a brand or product seven times before purchasing. When done correctly, drip marketing allows you to guide recipients through a story specific to your products or services. Product launch drips Creating some hype about what you offer is essential regardless of your industry.

Marketing 111

Marketing Multi-Channel Events Demo 111

Optimove

AUGUST 12, 2021

And, as the industry was pushed forward, so has the recognition Optimove receives from independent research firms. Its [solution] enriches customer profiles with AI-based analytics, CCCM workflows, and engagement modules for email and mobile messaging. Additionally, Optimove is one of only two providers with a score higher than 3.8

Management 82

Management 2019 Telecommunications 2021 82

Second to None

OCTOBER 16, 2018

Specifically, this holiday season will be shaped by the increased use of mobile devices to purchase products and organizations leveraging AI-technology as a tool for customer service and product recommendations. It is estimated that 83% of 18-44-year-old consumers will use their mobile phones inside a retail store.[2]

Customer Engagement 67

Customer Engagement Engagement Retail Voice of Customer 67

Optimove

OCTOBER 5, 2023

The Ghosts of Mobile Mistakes According to Pew Research , roughly three-quarters of U.S. The Ghosts of Mobile Mistakes According to Pew Research , roughly three-quarters of U.S. The average mobile app loses nearly 77% of Daily Active Users (DAUs) within the first 72 hours of installation. Fright Level: 4. Fright Level: 5.

Marketing 72

Marketing 2023 Loyalty Consumers 72

Beyond Philosophy

DECEMBER 6, 2019

In other words, when you talk about measurement, are you instead talking about productivity? However, Average Call Handling Time is not a customer measure; it’s a productivity measure. When mobile phone companies were recruiting customers in the beginning, they focused on bringing people on board, signing them up for service.

Net Promoter Score 171

Net Promoter Score Customer Centricity Airlines 2002 171

Optimove

SEPTEMBER 6, 2022

Web push notifications are a highly effective way to reach and connect with your audience – but they’re also a super-fast way to lose even loyal customers if you’re not using the insights and best practice methods proven to optimize your chances of success. Whatever you discover, use it to fine-tune your iOS 16 web push strategy.

Download 52

Download Sports Engagement Brands 52

Optimove

JULY 5, 2022

We all know that personalization is key to the success of any CRM Marketing strategy and that is especially true when it comes to a key component in those strategies – mobile app marketing. Push vs. in-app. So they’ll almost always reach the intended recipient (something push notifications simply can’t promise).

Competitive Advantage 52

Competitive Advantage Engagement Brands 2022 52

Optimove

JANUARY 24, 2023

Campaign #2 – Cross – Sell to Keep the Sports Frenzy Going  The main goal of a cross-sell campaign is to introduce players to new gaming products, platforms, or categories. For instance, in October, November, and December 2022, 90% of sports bets were placed on mobile devices in the United States.

Sports 52

Sports Marketing 2022 Events 52

BirdEye

FEBRUARY 21, 2024

Artificial Intelligence (AI) is constantly evolving, pushing the boundaries of what’s possible. Gemini Nano: A compact AI that integrates smoothly with mobile devices, enabling quick queries, on-the-move translations, and creative writing with just a tap. The post Google Gemini: A productivity powerhouse for businesses?

2024 59

2024 Document Innovation Demo 59