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Optimove
NOVEMBER 7, 2023
That’s exactly what OptiGenie does. As your customers, marketing, and technology evolves, so too does Optimove’s AI. From building innovative Predictive Models back in 2012, to the recent launch of our AI Copy Assistant, and everything in between – AI has always been at the core of Optimove.
Optimove
DECEMBER 5, 2023
Take your customer segmentation to the next level with our advanced guide Download Now Generative AI has transformed marketing, with 90% of commercial leaders expecting to utilize Gen AI solutions “often” over the next two years according to ( McKinsey & Company ). Enter OptiGenie Generative AI Insights.
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Optimove
DECEMBER 14, 2023
Why it Matters: From AI-powered personalization to sustainability, video dominance, and data privacy, these marketing predictions offer a compass for marketers navigating 2024, emphasizing the importance of using Customer Led Marketing to forge meaningful connections and foster enduring customer loyalty.
Optimove
DECEMBER 28, 2023
Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. Our research reveals that 63% of consumers say they can identify when marketing AI is at play.
Optimove
NOVEMBER 28, 2023
The reasons are as follows: first, we have proven that a paradigm shift in marketing of “starting marketing with the customer instead of a product or campaign” delivers significant measurable results. It’s a collaborative partnership where the marketer can ask questions and rely on AI to recommend innovative ideas.
Optimove
JANUARY 3, 2024
Invest in Advanced Segmentation Use advanced customer segmentation techniques, empowered by AI and machine learning, to identify micro-segments within your audience. This encompasses personalized product recommendations, content, and messaging, all deeply rooted in the customer’s preferences.
Optimove
JANUARY 16, 2024
In 2023, we witnessed a significant shift from rules-based marketing to AI-mapped journeys. A human mind alone cannot effectively analyze and execute intricate flight patterns, considering variables like weather and more, without the assistance of AI. Similarly, marketers cannot predict each consumer’s journey.
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