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As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

Optimove

With inflation continuing to run at 40-year high levels, consumers are more careful about getting the most out of their dwindling purchasing power. Any consumers with variable interest rate debt, such as a home equity line, have seen their monthly payments increase in line with the rising interest rates. Less confidence, less spending.

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Effective Tips for Powerful Insurance Social Media Marketing

ReviewTrackers

Social media marketing for insurance is experiencing major growth. While providers recognize that insurance social media marketing is essential to future growth, many struggle to keep up with the pace and drive real results from their efforts. Social Media Marketing for Insurance: The Challenge. Insurance and Social Media.

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Forrester’s Digital Go-To-Market Review: Consumer Electronics Edition

Forrester's Customer Insights

Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.*

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12 Marketing strategy examples, plus tips

BirdEye

That’s where a great marketing strategy comes into play. In this blog post, we’ll share 12 marketing strategy examples to help get your creative juices flowing. Table of contents What is a marketing strategy? Content marketing Attract potential clients and generate revenue with high-value content.

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Social Media Marketing For Insurance: Dos and Don’ts

ReviewTrackers

Social media marketing for insurance is experiencing major growth. While insurance providers recognize that social media marketing is essential to future growth, many struggle to keep up with the pace and drive real results from their efforts. Social Media Marketing for Insurance: The Challenge. But there are challenges.

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People, processes & partnership: How Luminus shakes up the energy market using Hello Customer

Hello Customer

Luminus is part of the EDF Group and is the second-largest energy supplier on the Belgian market. The heat is on because in 2007 the government liberalized the market making it a price-driven and competitive environment. That used to be very time-consuming in the past. They serve 1.8

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6 tips for effective restaurant reputation management

BirdEye

Did you know that in the last twelve months, an impressive 73% of consumers searched online for local restaurants? For instance, if you leave a negative Google review from 2007 unanswered, your customers may perceive you as clueless or careless. Remember: your happiest customers are your best marketers.