Thematic

DECEMBER 9, 2022

How can you stay relevant to consumers in a competitive market - especially one under the pressure of a recession? When the market rights itself, you'll be in a much better position - and can potentially capitalize on the upturn in the economy. During the 2008 recession, Starbucks came under threat.

2008 71

2008 2010 Customer Satisfaction Fashion 71

Win the Customer

MARCH 8, 2017

In a year of lackluster Super Bowl ads, one brand that stood out was a spot for antioxidant infusion drink Bai Brands, recently acquired by Dr. Pepper Snapple Group. This illustrates that emotional appeal can have a major impact on a brand’s success or failure at attracting customers and maintaining their loyalty.

Brands 118

Brands Customer Experience 2004 2008 118

ShepHyken

NOVEMBER 6, 2020

This week we feature an article from Michael Magnus, a Strategic Communication lecturer and marketing consultant at Magnus Opus. He shares the process of conducting consumer research and how to implement your findings into the customer experience. How Do We Conduct Consumer Research? Most likely no. What are your goals?

Insights 104

Insights Customer Service Marketing 2008 104

Second to None

MARCH 22, 2019

Millennials have been under society’s microscope for the last decade; a punching-bag for Baby Boomers, a restructuring force for marketers. Older Gen Zers witnessed their parents face economic turmoil and risk of unemployment in 2008, instilling a pragmatic attitude towards the monetary market.

Connections 75

Connections Brands 2008 Social Media 75

Clarabridge

MAY 10, 2018

From 2008 to Today, and Back to the 80s: C3 2018 Day 2 Highlights. . Executive Vice Chairman, Founder and Chief Strategy Officer Sid Banerjee took us through the inception of the company and how the Clarabridge product suite has evolved to help brands optimize customer data and transform experiences.

2008 40

2008 2018 Hotels Customer Service Representative 40

GetFeedback

OCTOBER 21, 2019

A recent study by PwC found that one in three consumers will walk away from a brand they love after just one negative experience. What this actually looks like will vary by company, but the goal of CXM is always to increase customer satisfaction, loyalty, and brand advocacy while cutting costs.

Customer Experience Management 199

Customer Experience Management Customer Experience Management 2008 199

Second to None

MARCH 22, 2019

Millennials have been under society’s microscope for the last decade; a punching-bag for Baby Boomers, a restructuring force for marketers. Older Gen Zers witnessed their parents face economic turmoil and risk of unemployment in 2008, instilling a pragmatic attitude towards the monetary market.

Connections 63

Connections Brands 2008 Social Media 63

Retently

JULY 28, 2023

Whichever way you look at it, it’s clear that unhappy customers ( who are much more likely to leave your brand , naturally) are a huge threat to business growth. The CXO’s influence reaches across call centers, marketing, sales, billing, customer support, and other areas where a customer-centric approach is necessary.

Chief Customer Officer 142

Chief Customer Officer Customer Centricity Call Center Metrics 142

Customer Bliss

AUGUST 3, 2017

Forrester recently released their US 2017 Customer Experience Index , which goes through data from 120,000 online consumers to rank 300 brands across 21 industries. Forrester is a very-vetted research brand, but it’s important to understand the ecosystem here. Emotion is critical to a brand’s bottom line.

Customer Experience 236

Customer Experience 2008 2017 2016 236

Eptica

JULY 8, 2016

Date: Friday, July 8, 2016 Delivering what US consumers want. First run in 2008 and based on a representative sample of consumers, it tracks how people feel about their financial prospects and the impact that this has on their buying habits and behavior. Published on: July 08, 2016.

Consumers 50

Consumers Multi-Channel 2008 2016 50

Strativity

MAY 30, 2018

The stock market hasn’t been this volatile since the 2008-2009 Financial Crisis. Strativity’s analysis has determined that, over the last decade, these customer experience leading firms taking together as a stock index performs far beyond market averages. Temkin Group Q1 2018 Consumer Benchmark Survey .

2009 58

2009 Customer Experience Marketing 2018 58

CSM Magazine

OCTOBER 6, 2022

and continental Europe are strategic markets for us. ” Jon Gladwish, CEO, and founder of 60K, said: “It has been a privilege working with my team at 60K to create a go-to outsourcing company for some of the most well-recognised brands in the world. ” Founded in 2008, 60K provides CXM services to leading U.K.,

2008 52

2008 Entertainment Multi-Channel Telecommunications 52

Lumoa

JANUARY 2, 2022

Unhappy customers can potentially damage your brand’s perception, spreading negative vibes about your business and seriously tarnishing your brand reputation. In the business world, these are your unhappy customers who, if not attended to, can cause a severe dent in your brand image.

NPS 83

NPS Net Promoter Score Social Media 2008 83

SurveySparrow

MARCH 23, 2021

If there is one company that has played the market positioning strategy game with terrifying efficiency is Coca Cola. But the kind of image that they have raked for themselves over the years with the help of their positioning strategy marketing is a case study in itself. . What is market positioning strategy? Isn’t it?

Marketing 52

Marketing Apparel Brands 2008 52

C Space

JUNE 1, 2020

The Brand Move Roundup – June 1, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Others, though, are scaling back their usual spend.

2020 52

2020 Brands 2008 Multi-Channel 52

BirdEye

OCTOBER 31, 2023

Reputation management is the process of shaping public perceptions of a brand. It’s about fostering positive brand awareness, growing favorable public sentiment, and addressing any negative impressions. How companies manage their online reputation determines their ability to grow in a competitive market.

Management 109

Management Social Media Multi-Channel Feedback 109

Eptica

FEBRUARY 6, 2019

Date: Wednesday, February 6, 2019 Author: Pauline Ashenden - Marketing Manager Why focusing on CX is key at times of change. Author: Pauline Ashenden - Marketing Manager Most industries today are radically different compared to 20 or even 10 years ago. Why 2019 is all about trust for brands and consumers.

2008 73

2008 White Paper 2019 Automotive 73

QuestionPro Audience

APRIL 13, 2017

There is some dispute about whether the overall voter turnout was greater in 2016 than in the 2008 or 2012 general elections (apparently the experts do not agree on the number of eligible voters in the US.) What does this have to do with consumer surveys? Some consumer behavior doesn’t make sense, or does it? Voter Turnout.

2016 116

2016 Customer Satisfaction 2008 2012 116

ReviewTrackers

APRIL 21, 2021

They are also a major reputation factor and a key source of information for consumers. Building consumer trust in banking and financial services. According to an IBM survey , only 43 percent of consumers trust the insurance industry. SuperMoney is an online financial resource that helps consumers save money. Credit Karma.

Banking 65

Banking Financial Insurance Social Media 65

Kitewheel

JULY 2, 2020

It is important to understand that consumer behaviors have changed significantly in the past months. The online experience for many brands has already had an impact on customer behavior, but COVID-19 has accelerated the need to build better digital retail experiences. To thrive, retailers must have a successful online store.

Retail 52

Retail Social Media 2008 Consumers 52

C Space

JULY 27, 2021

3 Charles Stanley’s insight into the luxury jewellery business comes from his time at some of the biggest diamond brands in the world, including Harry Winston and DeBeers. He was part of the team that helped to brand the DeBeers name, and was later involved in launching Fovermark, of which he is now President.

2008 52

2008 Social Media Consumers Connections 52

Retently

MARCH 18, 2019

After all, brands with high customer retention are usually companies with high NPS score. Market Leaders’ NPS Scores. Given that an NPS score averages between -100 and 100, it’s clear the NPS scores of these top companies match their brands’ level of popularity. Of course, besides doing that, you also need to track your results.

Net Promoter Score 133

Net Promoter Score NPS Customer Retention Loyalty 133

Lumoa

JUNE 23, 2021

In the age of smartphones, where support is only a click away, consumers have massive expectations when it comes to customer service. In fact, it’s such a huge deal for customers today that it has overtaken price and product as the key brand differentiator.

Contact Center 83

Contact Center Omnichannel Social Media 2025 83

InteractionMetrics

JUNE 19, 2023

A killer product alone is never sufficient to retain customers, and studies have found that up to 86 percent of consumers will stop shopping with a company due to just two poor customer experiences. [i] More often, they oversee operational issues or marketing, but not the whole enchilada. ” writes Rafał Warniełło.

Loyalty 52

Loyalty Net Promoter Score Touchpoint E Commerce 52

NetBase

MAY 7, 2020

To answer this, we must view consumer readiness through the lens of COVID-19 – and against the backdrop of how this is progressing in Europe. All of these things will necessitate redefining CPG, Restaurant and Retail brand purpose. Based on the rising conversation, it’s time for brands to rethink not only protocols, but perception.

Retail 71

Retail Consumers Social Media Government 71

Lumoa

JUNE 14, 2023

Zendesk’s research found that an overwhelming majority of consumers (nearly three out of five ) stated that quality customer service is paramount in cultivating brand loyalty. Meanwhile, 50% of consumers will likely switch to a rival after just one bad support experience. And you’re not alone in feeling that way.

NPS 83

NPS Customer Centricity Loyalty Presentation 83

West Monroe

JUNE 29, 2017

For the first time in the post Great Recession era, the economy has proven it can withstand the effects of reversing the Quantitative Easing (QE) practices that began back in November of 2008. Banks were able to lend that extra cash to businesses and consumers at lower rates to stimulate the economy back to growth.

Banking 53

Banking 2008 2017 Retail 53

Retently

OCTOBER 19, 2018

Whichever way you look at it, it’s clear that unhappy customers ( who are much more likely to leave your brand , naturally) are a huge threat to business growth. The CCO’s influence reaches across call centers, marketing, sales, billing, customer support, and other areas where a customer-centric approach is necessary.

Chief Customer Officer 98

Chief Customer Officer Customer Centricity Call Center Metrics 98

Interactions

DECEMBER 18, 2019

Facebook had only recently developed their chat function in 2008, which was really only used for communication between friends. When asked, 82% of enterprises agreed that intelligent voice capabilities will be a deciding factor in where consumers will take their business. Valerie Bonaldo, Senior Manager, Market Intelligence .

2019 62

2019 Customer Experience 2010 Contact Center 62

Magellan Solutions

JUNE 15, 2021

Based on the data above, 2008 had a 42% attrition since not everyone considered the BPO industry as a permanent career before. . Having said that, here are some reasons why you must work with a BPO company with lower attrition rate: Tenured Agents Become Brand Ambassadors. Average Attrition Rate for the BPO Industry.

Customer Service 52

Customer Service Call Center 2008 2014 52

West Monroe

NOVEMBER 28, 2022

I was part of the team at Gartner that predicted the chief marketing officer would spend more on technology than the chief information officer. And we made that prediction in 2008 or 2009. We knew that CMOs were going to start to take more and more ownership and control over the experience that customers had with brands.

2022 52

2022 2009 2008 Customer Centricity 52

transcosmos Information Systems

JULY 6, 2017

Customer service defines a brand, as it can make or break your business. If you want to establish your brand as trustworthy and reliable, it’s important to provide exemplary customer support services. Power study , 67% of consumers have used a company’s social media platform for customer service. According to a J.D.

Social Media 78

Social Media Customer Service 2009 2008 78

Hero Digital

APRIL 8, 2020

How can brands respond to them? Business solutions are moving into the world of consumers more quickly than ever. We predict that the need for brands to deliver more intimacy will continue after the threat of COVID-19 recedes. How a past epidemic changed consumer habits and led to a $25 billion IPO. New habits?

E Commerce 104

E Commerce Banking B2C Healthcare 104

ReviewTrackers

JANUARY 1, 2018

But the point is this: online reviews and ratings heavily influence consumers’ purchase decisions. According to Cone Communications, 4 in 5 consumers will reverse a purchase decision after reading negative reviews. Online Review Websites Your Business Should Track. million accommodations, restaurants, and attractions.

Automotive 109

Automotive 2004 Travel Hotels 109

Magellan Solutions

JULY 11, 2022

Crashing stock markets . Some iconic brands like IBM, Apple, and Cisco were impacted, but many startup tech companies closed down. During the 2008 Global Recession, Cisco managed to stay afloat during the economic downturn turmoil by downsizing through outsourcing. . Declining measures of income. Microsoft.

2008 40

2008 Financial 2007 2009 40

CSM Magazine

FEBRUARY 7, 2020

Banks, credit unions, and direct lenders work in a very competitive market. According to an Ernst & Young Consumer Banking Survey , the multiple-channel experience is a crucial area for improvement among banks, direct lenders, and credit unions. From branded apps to social media, you have all the tools you need.

Customer Service 52

Customer Service Banking 2008 Financial 52

Oracle

MARCH 28, 2018

Blockchain technology was first designed in 2008 by Satoshi Nakamoto. This can create increased brand loyalty, and better CX overall thanks to this increase in trust. They also act as fundraising tools in this new market for startup companies. What is blockchain? Right off the bat, things get interesting.

Customer Experience Professionals 49

Customer Experience Professionals Technology Customer Experience 2008 49