“Early Summer Shopping? Sure, But We’ll Spend Less,” Consumers Say
Optimove
MARCH 30, 2023
To find out, we did what we always do in these situations: fielded a consumer survey. You know, like we did on consumer trust , marketing fatigue , holiday shopping , and more. Almost half of the consumers surveyed have less confidence in the economy compared to 2022. 77% said “price” and 78% “quality.”
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