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Unlocking Euro 2024 Betting Success: Insights from the 2022 FIFA World Cup 

Optimove

See the difference control groups make in this guide Download Now Why It Matters Major sporting events, like the 2024 UEFA European Football Championship, allow sportsbook operators to gain new players and reactivate dormant ones. Yet the average deposit amount declined (see chart).

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Survey Unveils NFL Bettors’ Preferences to Help Sports Betting Operators Drive Deeper Player Engagement and Implement Responsible Gambling Strategies?? 

Optimove

January 14, 2023, saw the big boost is the number of Super Bowl Sunday bettors at 113% above average  Why It Matters  The Optimove 2023-2024 Report on NFL Wagering provides invaluable insights for sports betting sites to elevate engagement, foster loyalty, and promote responsible gambling practices. 61% engage in live bets. 

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75+ Sports Survey Questions For All Purposes & Events

SurveySparrow

Holiday season is over, and we’re about to launch into yet another action-packed year of sports. Well, not if you’re a coach or a sports management company who’s always on a lookout for the next big talent. Just look at the football World Cup 2022. Sports survey questions play a massive role in that.

Sports 52
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2022 World Cup Player Behavior Provides Insights for Euro 2024: What Makes New Players Tick?   

Optimove

Re-engage your churned customers with this guide Download Now Why it Matters: Euro 2024, June 14th to July 14th, 2024, in Germany, represents a major opportunity for brands to attract and retain new players. Like every sporting mega event, Euro 2024 will attract a wave of new players. It’s also a huge opportunity for operators.

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

Now, let’s cut to the chaise to uncover practical strategies that create such engaging retail experiences that foster loyalty and repeat business. Essentially, the physical store isn’t just a place to buy products; it’s a venue where customers can engage with the brand in a meaningful way. The result?

Retail 78
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Real-Time Sportsbook Marketing Strategies to Ignite Soccer Fan Engagement 

Optimove

From the World Cup in 2022, we learned that an average of 80% of all bets were placed via mobile – and when we look at live bets specifically, the average percentage of users placing their bets on mobile rises to a whopping 90%! Bottom line? But there are two types of real-time mobile campaigns to consider.

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Trends, Business, and the Future of Sports

Avaya

Sports marketing, sponsorship, fan engagement, player tech, these are all things that have come on heavy in recent years. Previously, sports were simply about the main media networks, the prime times, the most popular sports, and the players. But now… the business of sports has grown infinitely and means so much more.

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