Thu.Nov 30, 2023

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Your Guide to Mastering Brand Reputation Management

InMoment XI

Your company’s reputation is arguably more important than your product or service. That’s why maintaining a positive brand reputation is crucial for business success. Consumers today rely heavily on online information and reviews, making brand reputation management a top priority. In this comprehensive guide, we will delve into the intricacies of brand reputation management, exploring strategies, key components, pitfalls to avoid, and the role of online and employee reputation management.

Brands 378
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12 game-changing tactics to boost travel agency marketing

BirdEye

The travel industry has undergone remarkable transformation over the past few years. While online bookings are still popular, curated travel experiences are also gaining traction. Travelers are increasingly seeking off-beat destinations with guided tours. They prefer a relaxed travel experience, focusing more on enjoyment rather than planning. Therefore, the role of travel agencies has become more critical than ever as they craft these personalized and hassle-free travel experiences for their cu

Travel 108
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How to Optimize Customer Service With Omnichannel Support

Team Support

Your company’s reputation depends on excellent customer support. Even if you utilize tools like self-help, community forums, or automation, some customer issues still require a human touch. Although hiring staff can be costly, companies can’t afford to skip it if they are concerned about customer satisfaction. Case management continues to play a critical role in preserving customer relationships while also feeding the product development process.

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Why engaging HR, Finance, Legal, and IT to embrace the customer is vital!

Beyond Philosophy

One of my clients has done an excellent job in the last couple of years improving their customer experience. However, much of it was the easy stuff and hasn’t had the breakthrough effect they hoped to get. I wasn’t surprised by this problem, and I will explain why in this issue. It is critical to mention that my client has done an excellent job prioritizing.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Blueshift Earns New AWS Advertising and Marketing Technology Competency

Blueshift

I’m thrilled to announce that Blueshift has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Digital Customer Experience! This designation recognizes our expertise in helping marketers improve customer engagement with unified customer data and automated cross-channel campaigns built on a foundation of AI capabilities.

More Trending

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5 AI/CX Virtual Summit Voices Shaping the Future of Customer Experience

Kustomer

As brands seek to leverage the power of customer experience for growth, the intersection of humans and artificial intelligence (AI) continues to redefine the ecosystem. The AI/CX Virtual Summit will bring together thought leaders and innovators who are at the forefront of this dramatic shift. Below, we’ll explore the contributions and insights of 5 distinguished session speakers, each offering a unique lens through which to view the future of CX. 1.

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How to Optimize Customer Service With Omnichannel Support

Team Support

Your company’s reputation depends on excellent customer support. Even if you utilize tools like self-help, community forums, or automation, some customer issues still require a human touch. Although hiring staff can be costly, companies can’t afford to skip it if they are concerned about customer satisfaction. Case management continues to play a critical role in preserving customer relationships while also feeding the product development process.

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Will AI replace customer success managers? Here are sound arguments from both sides.

ChurnZero

Artificial intelligence (AI) has long sparked the human imagination, often in the form of science fiction. Movies about AI becoming sentient and moving to destroy its human makers are plentiful, and mostly follow a familiar storytelling format in which the humans fight back and win. Yet when OpenAI, the company behind ChatGPT, released its large language model (LLM) to the public, the tone changed.

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New Research Shows the Power of Gen AI for CS

Gainsight

The field of Customer Success (CS) is evolving, as new technologies offer a path to scale CS teams while guiding users through today’s increasingly digital customer journey more efficiently and effectively. One of the most profound drivers of this CS evolution, like nearly every industry today, is Generative AI. In a world that prizes speed and efficiency, Gen AI promises to be the magical wand.

2023 52
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The Verint Experience Index: Retail

Reports of the death of in-store shopping have been greatly exaggerated. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital exper

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Close Ended Questions: Precise Insights & Effective Surveying

SurveySparrow

Let me pose a question to you: Why do some surveys excel at extracting meaningful and valuable data effortlessly? How do some companies know their audiences like the back of their hand? The answer lies in the questions they ask. Well, when it comes to questions, there are primarily two types: open-ended and close-ended questions. This blog will go into the nuances of close-ended questions.

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What companies get wrong about post-purchase surveys (and how to fix it)

Happy or Not

The customer journey doesn’t end with the purchase decision. It typically starts much earlier, and extends far beyond that, including customer interactions, brand experience strategy, and emotional connections. This is why companies should try and measure feedback in real time throughout the journey, from pre-purchase, through the actual purchase, to the after purchase transactions and activities.

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Customer Obsession Awards — Nominations Wanted

Forrester's Customer Insights

The 2023 Customer Obsession Awards will recognize organizations and executives who put customers at the center of everything — and, in the process, accelerate growth, customer loyalty, and employee engagement. Learn more and nominate yourself now.

2023 31
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Emerging Software Testing Trends: What Contact Centers Can Expect In 2024

Cyara

The global contact center market is growing at an unprecedented pace. Already valued at $28.09 billion in 2022 , it’s expected to expand at a compound annual growth rate (CAGR) of 23.9% from 2023-2030.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Are Scaled And Digital-Led Customer Success The Same Thing? Inconceivable!

Forrester's Customer Insights

Digital-led and scaled customer success are often confused for each other. Learn the difference in this blog post.

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Making Customer Success really about the success of your customers

MyCustomer

I came across the term Customer Success about two years ago, in a company I had just joined, and I thought it was a very positive and exciting idea.

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So What Happens If Cigna Merges With Humana?

Forrester's Customer Insights

Cigna has set its sights on Humana and plans to close a cash and stock deal to acquire its fellow insurer before the year’s end, according to The Wall Street Journal. STAT News talked about this possibility several weeks ago, in the context of Cigna potentially selling off its Medicare Advantage (MA) business.

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Advocate for your firm: How to master law firm marketing

BirdEye

Lawyers are experts at advocating for their clients, but when it comes to advocating for their firms, many find themselves in unfamiliar territory. You can lean on understanding the law and legal precedents to guide you in the courtroom. But law firm marketing requires different skills — brand building, digital savviness, and a deep understanding of client needs and perceptions.

Marketing 109
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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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Consumers, COP28, And The Green Market Revolution

Forrester's Customer Insights

With UN Climate Change Conference COP28 starting today in Dubai, increased media and activist attention on the implications of climate change is shaping consumers’ perceptions of and attitudes toward environmental sustainability.

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Your A-Z guide about social media reputation management 

BirdEye

Social media reputation management continues to be the lifeblood of enhancing your overall online reputation. When Birdeye conducted a survey, we found some impressive social media statistics : 81% of the respondents handle social media on the corporate level 24% of the respondents have employees at individual locations This was interesting because one of the reasons why one of our customers, Valley Veterinary Care, opted for Birdeye’s social media management software is that they felt “when thi

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Top 12 Event Survey Questions You Must Ask Your Attendees

Zonka Feedback

Once your event is over, you might have some questions in your mind like "How well did it go?", "What did attendees like?", "What didn’t interest them?", "What about event sponsors, will they be likely to support the next event?", and many more questions. Getting inside the heads of your attendees and other stakeholders is a hard nut to crack. The best way to know your attendees’ unbiased feedback is to ask them directly.

Events 52
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Top 10 Best Shipping Options for Small Businesses in 2024

CSM Magazine

The year 2024 marks a significant era for small businesses, especially in terms of logistics and shipping. With the expansion of global markets and the increasing need for efficient, cost-effective shipping solutions, small businesses are seeking options that can help them compete effectively in the global marketplace. This article highlights the top 10 shipping options that have become essential for small businesses in 2024, offering a range of services from local deliveries to international sh

2024 52
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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

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Dodge the Pitfalls: How to Improve your Account Risk Management Playbook!

SmartKarrot

In a recent Kaffeine & Karrots conversation, I had the pleasure of sitting down with Pragya Mishra, Head of Customer Success and Operations at Courseplay, to delve into the intricacies of account risk management. Pragya’s wealth of experience in customer-facing roles and her current leadership in the realm of customer success provided invaluable insights into the strategies and nuances of building a robust account risk management playbook.

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Optimove Report: 2024 Consumer Perspectives on AI-Driven Brand Marketing

Optimove

Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.

Brands 58
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The Christmas Creep: How Brands Can Optimize Marketing for the Holidays

Brandwatch CX

Is the holiday season coming earlier each year? We dove into the social data to see how brands can optimize for the Christmas selling season.

Brands 52
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The best payment processing solutions for local businesses 

BirdEye

For local businesses, every customer interaction counts, including how they pay. Choosing the right payment processor can transform your checkout into a gateway for customer satisfaction and business growth. The tricky part is that there are a lot of online payment processing solutions to choose from. And now, it has become more critical than ever for small businesses to adopt and implement the best online payment methods and processing services to enhance their overall growth potential.

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The Open CCaaS Advantage Report

Over the next 12 months, what do you think will have the biggest impact on your CX automation efforts? When asked the same question, only 10% of CX leaders surveyed by Verint chose telephony. It’s no longer the engagement channel leading CCaaS conversations. The customer engagement challenges facing organizations have changed – so a new approach is needed.