46 Customer Experience Pros Share the Biggest Mistakes Companies Make in Evaluating and Purchasing Customer Experience Software
Bold360
DECEMBER 1, 2016
Too many brands take a myopic view of their customer experience, looking to solve for what’s pressing today rather than finding a solution that grows and evolves with the complex customer of tomorrow. Without non-siloed CRM data, which drives the CX engine, it’s impossible to provide a fully informed, omni-channel customer experience.
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