State of Business-to-Business Customer Experience Management
ClearAction
JANUARY 14, 2015
B2B customer experience is much more person-to-person than many think because of numerous departments weighing in on most purchase decisions, several functional areas from both the buyer and supplier firms interfacing for long periods before and after purchase, and the high monetary value and risky business impact of many B2B purchases.
97 
Let's personalize your content