Remove Brand Values Remove Customer Base Remove Return on Investment Remove Telecommunications
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CX Club – Round 7 – Leadership (part 1) – Motivations, Business Case & Trusted Adviser

Ian Williams

I remember working with a bank, and we developed a set of customer standards and these were things that mattered most to the customers based on what was going to change their behaviour and they were fused with their brand values to give it some kind of uniqueness. Christopher: Yeah. So, which sectors?”