Remove Communication Remove Customer Engagement Remove Customer Philosophy Remove Leadership
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Customers-Employees-Leadership: Distinguishing Between ‘Caring About’ And ‘Caring For’- And Why It Matters

Maz Iqbal

Until this difference is recognised and acted up organisations will continue to grapple with the challenge of ‘employee engagement’ Why should I engage with you and your organisation when I do not feel myself cared for – as a unique human being? What Has This To Do With Leadership?

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Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

Maz Iqbal

. - Susan Scott, Fierce Leadership. If insanity is doing the same stuff over and over and expecting a different result then it occurs to me that many of us who are working on the Customer stuff can be labelled insane. Communication is more than bombarding customers with sales messages across any number of channels.