Remove Customer Philosophy Remove Customer Relationships Remove Customer Service Remove Loyalty
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Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

Maz Iqbal

That you get points for using my name … That if you have a customer loyalty program, you get more points for asking me for my membership card so you can check to see if I can get a discount… But, I’ll tell you what makes the real difference.

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Erich Fromm On The Central Challenge Of Cultivating Meaningful Relationships With Customers

Maz Iqbal

What Is The Central Challenge Of Building Meaningful & Profitable Relationships With Customers? Is it about coming up with new products and services that attract customers like bright lights attract moths at night-time? Is this challenge about opening up 24/7 access to your business through any and all channels?