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The Pros and Cons of Implementing Social Media into your Customer Service Strategy

Second to None

So, what are the benefits of implementing social media into your customer service strategy? It decreases customer effort. Customer effort is a leading factor in determining an individual’s overall sentiment towards a brand. Customer service is best when your methods cater to your customer.

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3 Steps For Capturing the Voice of the Customer

Kustomer

This can be achieved by keeping track of customer feedback, analyzing the feedback and using insights to anticipate what they will require in the future. What Is Voice of the Customer? Voice of the Customer (VoC) is the process for analyzing customer needs, and using them to inform your customer service strategy.