When surveys show that customer journeys aren’t meeting expectations, companies need to take action. Most organizations “close the loop” on feedback by following up with customers afterward. Unfortunately, companies don’t always see a positive financial impact from these actions. Why? A closed-loop is riddled with “best practice” misconceptions, leading companies astray as they work to define and execute their customer follow-up strategies.
Download this e-book and learn to overcome the 4 most common mistakes so you can achieve a better financial outcome from all your closed-loop efforts.