Remove 2002 Remove Brands Remove Leadership Remove Return on Investment
article thumbnail

The Future of Work: How Companies Are Building Cultures Worker’s Love #nytnewwork

Natalie Petouhof

I’ve written return on investment models for the value of human capital. In 2002, Susan began working on Google’s advertising products, and over the next 12 years, she led teams that helped define the vision and direction of Google’s monetization platforms. 1-selling Greek yogurt brand in the U.S.

Culture 40
article thumbnail

Comprehensive Guide to Lead Generation

Magellan Solutions

Email marketing aids in the development of brand credibility and trust. The followers are exposed to the brand since the influencer has their audience’s trust. This can result in increased lead creation, higher conversion rates, and a positive return on investment for your company.