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Uncovering CX in China: They’re Ready, Are You?

Beyond Philosophy

Three Truths Every Marketer Should Know about CX in China. China has potential to leap-frog other markets as it is a massive opportunity. Last year, Forrester published the Customer Experience Index, China 2015, ranking 60 brands for their performance in Customer Experience. It’s no secret that China is a huge market.

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How to choose the best reputation management company

BirdEye

Customers today heavily depend on online review sites, public forums, and social media channels when choosing businesses. Reputation management is the process of shaping public perceptions of a brand. It’s about fostering positive brand awareness, growing favorable public sentiment, and addressing any negative impressions.

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25 important social media questions, answered

BirdEye

We’ll cover topics such as best practices for using social media marketing, content ideas, staying safe on social networks, and more. Its simple interface makes it incredibly user-friendly and features like Facebook Business Manager help businesses optimize the platform for advertising and marketing.

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Performance Based Appointment Setting – Does It Work?

Magellan Solutions

Lead Generation and Appointment Setting Services Help With the Digital Marketing Firms’ Expansion. A Singaporean digital marketing firm decided to outsource their lead generation and appointment setting as they recently expanded into the influencer marketing space. Company’s Background. Challenges.

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3 Keys to Modernizing Customer Engagement

Kustomer

Customers gravitate toward brands that have differentiated customer service, leaving those that don’t in the dust. With this in mind, brands now realize that customer service is directly tied to their revenue, and are modernizing applications. By ignoring customer service, brands are missing out on market share and revenue.

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3 Keys to Modernizing the Customer Experience

Kustomer

Customers are gravitating towards brands that fulfill great experiences, leaving those that don’t in the dust. With this in mind, brands are beginning to realize that customer experience is directly tied to their revenue. By ignoring CX, brands are missing out on market share and revenue.

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How to Better Understand Your Customer With Ed Porter

Kustomer

He says, “So when you think about your support as a business and how you’re enabling your customer, educating your customer and supporting your customer, you have to do that through many different lenses, through many different channels.” Next is evaluating how the brand should go about in creating and enforcing their customer service ideals.