2002 Customer Experience Management Customer Relationships Leadership 
Beyond Philosophy
MARCH 16, 2015
My concern is the focus on improving the Customer Experience is in danger of heading the same way as Customer Relationship Management (CRM), into failure if it’s not careful. I am pleased to have helped, in some way, to shape a new industry with our books, research and client work since 2002.
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JANUARY 6, 2020
After Voice of the Customer (VoC) , nothing is more closely associated with Customer Experience Management (CXM) than a customer journey map (CJM). . Personas are developed based on a combination of factors developed through research into customer goals, challenges, habits, and demographics. Don’t know?
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