2008 Competitive Advantage Customer Relationship Management Multi-Channel 
Chattermill
MAY 12, 2019
Zappos founder Tony Hsieh’s book is essential reading for all customer experience professionals. in 2000 to over $1 billion in 2008 by focusing relentlessly on customer success. Pennington doesn’t dive into things like cross-channel alignment or journey mapping.
Bold360
DECEMBER 1, 2016
He’s also the CEO of Boomē, a management consulting firm that specializes in customer experience design and author of a new book, What Customers Cravve , which will be in bookstores worldwide this October. “Organizations make many mistakes when selecting a customer relationship management solution.
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