Building Loyalty Doesn’t Need a Card
Beyond Philosophy
APRIL 30, 2015
Loyalty Programs Disappoint Customers. It’s clear loyalty programs don’t always drive loyalty , however. In a 2010 study by Ipsos Mori , out of a study of over 2,000 British people only 23% of them said their loyalty card influenced their decision to make a purchasing decision. At least not, with the upper-income brackets.
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