Supermarkets: How to Build a Winning Loyalty Program
Currency Alliance
FEBRUARY 10, 2020
Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. But the reward, for the grocer that gets there first, could be huge.
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