Bob Hayes

DECEMBER 29, 2014

I’ve counted the pageviews of each blog post for 2014 and present them here in my end-of-year summary. blog posts for 2014 were: Got Empathy? : ” Customer loyalty reflects the extent to which customers like you and engage in positive behaviors toward your brand. The top 10 B.O.B.

2014 76

2014 Metrics Net Promoter Score Blog 76

Maz Iqbal

OCTOBER 16, 2014

Today’s conversation completes this four part series ( part 1 , part 2 , part 3 ) centred on Nunwood ‘s 2014 UK Analysis report. For most brands, trying to improve performance simply by emulating John Lewis or First Direct can be counterproductive. In this conversation I want to talk about CX improvement.

2014 73

2014 Customer Philosophy Customer Experience Customer Journey Mapping 73

Beyond Philosophy

JULY 9, 2015

The demand for corporate social responsibility continues to sweep the brand marketplace. According to new research from Nielsen, corporate social responsibility is important as a benefit to positive branding efforts. We also know for your brand reputation positive press is key. Competition in the marketplace is fierce.

Brands 109

Brands Net Promoter Score 2011 2014 109

ijgolding

SEPTEMBER 24, 2015

For the last six years, Nunwood (now a part of the KPMG family) have been assessing how customer centric well known brands are across three continents. It was a sentiment I very much agreed with – you can read more about the 2014 results here. A brand is no longer a marketing confection, sustained by persuasive advertising.

2015 87

2015 2014 Brands Customer Experience 87

Experience Investigators by 360Connext

OCTOBER 1, 2014

It’s a chance to show your brand at its finest. Speaking of personality, here are a couple unexpected efforts made by brands to inject some personality into typically boring language. Why One Bad Customer Interaction Could Haunt Your Brand. Added by Anne Reuss on Jan 31, 2014. Added by Anne Reuss on Feb 28, 2014.

E-support 274

E-support 2013 2014 Social Media 274

Experience Investigators by 360Connext

JANUARY 30, 2015

We think they are often overlooked and are the types of events that can make or break not only the experience of a customer with a brand, but someone's entire day. Why One Bad Customer Interaction Could Haunt Your Brand. A bad customer service email is just one interaction, but these kind of things could haunt your brand.

2013 252

2013 Customer Service E-support 2014 252

CX Journey

DECEMBER 30, 2014

Did you stick with all of your CX resolutions for 2014? As we wrap up 2014 and say "Cheers" to another year, I thought it would be fun to take a look back on the year. Do We Care About Brands? Should we be worried about people not caring if brands disappeared from their lives? Do people care about brands?

2014 66

2014 Customer Experience 2015 Touchpoint 66

CX Journey

NOVEMBER 25, 2014

Last year, I shared Brand Keys'' Robert Passikoff''s 14 Brand Trends for 2014. Real Brand Engagement : Marketers will link ? Real Brand Engagement : Marketers will link ?engagement? to how well the brand is perceived versus its? This year, Robert again put together his proposed trends for the upcoming year.

2015 68

2015 Brands 2014 Retail 68

Retently

MARCH 23, 2023

Study the hacks used by brands like Apple , Amazon , and Netflix, and you’ll discover actionable tactics that can apply to your business. In industries with a low overall NPS, we’ve looked at consumer complaint data to learn which brands are the least likely to retain customers and earn positive feedback.

Net Promoter Score 113

Net Promoter Score NPS Insurance Airlines 113

C Space

APRIL 27, 2020

The Brand Move Roundup – April 27, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Brand Move Roundup – April 27, 2020. An average of 15.6

2020 52

2020 Brands Fashion Download 52

Second to None

APRIL 9, 2018

Measuring what the most successful brands are doing in any industry can serve as a great source of information for your organization. One recent initiative that organizations can learn from was implemented by the luxury brand Sephora. The decision was a sign of the times, said Laughton.

Brands 54

Brands E Commerce Retail Loyalty 54

Customer Bliss

OCTOBER 10, 2017

We’ll get into further detail later: Brand. They almost treated the Board as another workflow, asking them questions such as: Where do you see our brand standing? Maury has phased out the work this way: 2012-2014: Closing the necessary gaps. 2014-2016: The initial roll out of services and experiences.

Customer Experience 154

Customer Experience 2014 2016 2012 154

Brandwatch CX

MARCH 7, 2023

social media accounts 91% of retail brands use 2 or more social media channels 81% of all small and medium businesses use some kind of social platform Internet users have an average of 7.6 billion views YouTube sees around 1,148bn mobile video views per day In 2014, the most searched term was music. billion The internet has 4.2

Social Media 98

Social Media 2014 Advertising 2017 98

Michelli Experience

JULY 5, 2016

While I have many mentors when it comes to business success, branding, and customer experience delivery, seldom do I look to actors or actresses to give me wisdom in these areas. Recently, however, I was taken aback by the succinct and powerful branding perspective offered by Will Smith. Enough about our teacher, on to the lesson….

Brands 56

Brands Magazine 2014 Entertainment 56

Experience Investigators by 360Connext

OCTOBER 31, 2014

We think they are often overlooked and are the types of events that can make or break not only the experience of a customer with a brand, but someone's entire day. Why One Bad Customer Interaction Could Haunt Your Brand. A bad customer service email is just one interaction, but these kind of things could haunt your brand.

2013 197

2013 E-support 2014 Social Media 197

InMoment XI

APRIL 23, 2014

Day 2 at VoCFusion 2014 was packed with real-world best practices in the art and science of customer experience, with a little glimpse of the future and inspiration rolled in. In addition, practitioners will move from measurement of behaviors to influencing behaviors and ultimately driving brand preference.

2014 200

2014 Presentation Customer Experience Management Measurement 200

InMoment XI

APRIL 23, 2014

Day 2 at VoCFusion 2014 was packed with real-world best practices in the art and science of customer experience, with a little glimpse of the future and inspiration rolled in. In addition, practitioners will move from measurement of behaviors to influencing behaviors and ultimately driving brand preference.

2014 200

2014 Presentation Customer Experience Management Measurement 200

InMoment XI

APRIL 23, 2014

Day 2 at VoCFusion 2014 was packed with real-world best practices in the art and science of customer experience, with a little glimpse of the future and inspiration rolled in. In addition, practitioners will move from measurement of behaviors to influencing behaviors and ultimately driving brand preference.

2014 200

2014 Presentation Customer Experience Management Measurement 200

C Space

JULY 6, 2020

The Brand Move Roundup – July 6, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. It’s ranked No.

2020 52

2020 Brands Sports Hospitality 52

Experience Investigators by 360Connext

MARCH 24, 2015

Get real about your experience and brand. Kevin Gibson , Consumer Experience Leader, Humana, shared how Humana has been evolving their brand and the experience to match it. curtis kopf (@ckopf1) March 20, 2014. Blog Customer Experience Featured Opinion Recent News brand image Conference data innovation leadership speaking'

Insights 236

Insights Customer Experience Customer Journey Mapping 2015 236

NetBase

AUGUST 4, 2020

Sometimes the next big thing for a brand is found in the places where there is a small amount of buzz, but not enough to make it immediately identifiable. Competitive intelligence that identifies new opportunities for your brand. Using social listening to solve consumer and brand concerns. Understanding White Space.

Social Media 83

Social Media 2014 Consumers Brands 83

BlueOcean

JUNE 22, 2022

Read on to unpack our recommendations as an outsourcer supporting some of the world’s best brands in verticals from SaaS to travel and tourism. So, what should you ask when you’re addressing contact center technology in your RFP? Technical Resiliency. RFP Question: Describe your technical infrastructure relative to the remote work model.

Contact Center 156

Contact Center Technology Tourism 2014 156

Customer Bliss

NOVEMBER 29, 2021

A 2017 Minnesota Department of Health report review of tests, ordered by physicians in the state in 2014, validates the need for such conversations. Whether you’re an old brand or a new one, there is so much we can improve when truly put the customer at the center of our decision-making. Its results showed that $54.9

Healthcare 139

Healthcare Banking Advertising 2014 139

GetFeedback

FEBRUARY 6, 2019

Keep survey design on-brand. Keep it consistent by sending a branded, beautiful survey that leaves a lasting impression. Editor’s Note: This post was originally published in May 2014. Attendees will likely pop your survey open in transit. Make sure you’re distributing a short, well-designed, mobile-friendly survey.

Events 276

Events Feedback 2014 Presentation 276

delighted

JANUARY 7, 2020

Fast forward almost 5 years and CX is still top of mind for brands looking to differentiate themselves from their competitors. A Walker study found that by the end of 2020, customer experience will overtake price and product as the key brand differentiator. Customers simply expect better when soliciting support on mobile.

2020 40

2020 Brands Customer Experience Feedback 40

Beyond Philosophy

FEBRUARY 2, 2015

When it comes to branding there might be no better way than using music to help a Customer remember your brand promise. Branding with Music Creates a Memory…Just Hope it’s a Good One. In both cases, the song and the resulting connection is likely to keep positive emotions associated with the brand name. www.spring.org.uk.

Marketing 166

Marketing CEM 2014 Books 166

Experience Investigators by 360Connext

JANUARY 21, 2015

Understanding the customer journey end-to-end helps brands innovate around the experience. I’ve flown Virgin Atlantic back and forth to London a couple of times in 2014. This isn’t really about your brand yet. Some of this has to do with where the journey actually begins and ends. Don’t fool yourself!

Customer Journey 283

Customer Journey Customer Journey Mapping Airlines Magazine 283

SurveyGizmo

JULY 13, 2018

Brand managers have a tough job of cutting through the noise to successfully position a brand, finding golden opportunities to create and sustain differentiation, and plowing through volumes of competitive mayhem — and we expect them to also digest and apply market research data with flair? Are you a brand manager?

Brands 51

Brands Marketing E Commerce E-support 51

Experience Matters

SEPTEMBER 29, 2014

In Temkin Group report, ROI of Customer Experience, 2014 , we found that a modest improvement in customer experience can generate an average of $437.5 The 2014 Temkin Experience Ratings of fast food chains shows that McDonald’s is tied for 16th spot out of 19 QSRs. I applaud McDonald’s for the move.

Customer Connectedness 105

Customer Connectedness 2014 ROI Brand Values 105

Forrester

APRIL 20, 2015

A new season means a clean slate; the less-than-stellar 2014 baseball season was all but a distant memory. It''s the first time we''ve benchmarked brands using the next generation CX Index methodology that we announced in June of 2014 (the Sox lost to Seattle that day 8-2, but at least one good thing happened!).

2015 103

2015 2014 Customer Experience Measurement 103

Experience Investigators by 360Connext

MARCH 23, 2015

The 2014 Seattle Seahawks Superbowl run was an opportunity to recognize who employees are by providing unique opportunities like photo backdrops with the “Seahawks Super Fan” who is one of their profiles. How can we prove we know them in the ways they want? Super Fans FTW. Yes, that’s right, robots! Listen now!

Insurance 237

Insurance 2014 Social Media Consulting 237

Alida

MARCH 21, 2018

Meanwhile, Alliant Energy’s Net Promoter Score increased by 88%—growing from 17 in 2014 to 32 in 2016. At Vision Critical, our experience working with thousands of brands tells us that a relationship-based approach to customer intelligence delivers better research and customer experience, and independent research backs this up.

ROI 252

ROI Net Promoter Score NPS Telecommunications 252

Forrester

APRIL 20, 2015

A new season means a clean slate; the less-than-stellar 2014 baseball season is all but a distant memory. It''s the first time we''ve benchmarked brands using the next-generation CX Index methodology that we announced in June 2014. To hit a home run, the 299 brands we studied had to do more than make customers happy.

2015 97

2015 2014 Customer Experience Measurement 97

Stella Connect

MARCH 7, 2017

No matter what your customer experience looks like, the journey with your brand should be easy and engaging. A brand shows its true colors when dealing with dissatisfied customers. By making the process transparent, helpful, and hassle free, you’ll benefit your customers, your brand, and your bottom line. days and 2.3

Brands 40

Brands Retail 2016 2014 40

Beyond Philosophy

MAY 14, 2015

While call center usage is about the same, use of FAQ pages increased from 67% in 2012 to 76% in 2014, according to Forrester. Source: North American Consumer Technographics Customer Life-Cycle Survey 1, 2014, Forrester.com.). One of the reasons your Customers’ trust you is because you deliver consistently on your brand promise.

White Paper 160

White Paper 2014 2015 2012 160

Experience Investigators by 360Connext

NOVEMBER 8, 2022

Customer experience is the end-to-end experience your customer has with your brand, which leads to their perceptions and emotional responses to that experience. Brands that promise respect to customers must be aligned in how they show up for employees. Deloitte & Touche, Customer Centricity 2014 ).

Customer Experience 110

Customer Experience Competitive Advantage Customer Centricity 2020 110

Beyond Philosophy

SEPTEMBER 28, 2016

Not because their user numbers in July were reported to have dropped 30% since the same time in 2014. How customers feel about a brand affects their loyalty to it. Negative emotions attach themselves to the brand name in the customer’s mind. Not even because Verizon is buying them for $4.8 billion, either ( maybe ).

2014 167

2014 Books 2016 Loyalty 167