Building a Better Loyalty Program (and the Reward for Getting It Right)
BlueOcean
DECEMBER 13, 2022
On the surface, loyalty programs appear to be a simple enough concept. But McKinsey reports that approximately two-thirds of programs are not succeeding in delivering real value. Customers now expect reciprocity in the loyalty relationship. You’ve probably seen this more often than you realize.
177 
Let's personalize your content