The Definitive Guide to Creating a Standout Customer Experience Strategy Template
Lumoa
SEPTEMBER 11, 2023
In the 1970s and 1980s, when the field was still in its infancy, customer experience was hardly a factor in determining which goods consumers bought. Customer effort score (CES), CSAT, and NPS are examples of metrics applicable in either case. You also need to engage with real customers in the market.
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