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The Definitive Guide to Creating a Standout Customer Experience Strategy Template

Lumoa

Instead, the “Four Ps” (Product, Price, Promotion, and Place) were the key elements in determining purchase. With the rise of the internet and communication technology, customer experience began to receive attention in the 1990s, and today, we live in a time where customer experience is paramount for every company.

article thumbnail

The Definitive Guide to Creating a Standout Customer Experience Strategy

Lumoa

Instead, the “Four Ps” (Product, Price, Promotion, and Place) were the key elements in determining purchase. With the rise of the internet and communication technology, customer experience began to receive attention in the 1990s, and today, we live in a time where customer experience is paramount for every company.