2027 Customer Relationships Metrics Return on Investment 
SmartKarrot
APRIL 21, 2022
The need for a customer-centric executive team in a B2B SaaS organization has grown with the COVID-19 pandemic. The customer has more power than before and multiple options at their fingertips. Steve Jobs once advised to get closer to customers. The CCO keeps the customer at the centre of all actions and strategies.
SmartKarrot
APRIL 21, 2022
The need for a customer-centric executive team in a B2B SaaS organization has grown with the COVID-19 pandemic. The customer has more power than before and multiple options at their fingertips. Steve Jobs once advised to get closer to customers. The CCO keeps the customer at the centre of all actions and strategies.
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