2027 Effort Score Return on Investment Voice of Customer 
SmartKarrot
APRIL 21, 2022
The need for a customer-centric executive team in a B2B SaaS organization has grown with the COVID-19 pandemic. The customer has more power than before and multiple options at their fingertips. Steve Jobs once advised to get closer to customers. The CCO defines customer value and helps focus decisions in a customer perspective.
SmartKarrot
APRIL 21, 2022
The need for a customer-centric executive team in a B2B SaaS organization has grown with the COVID-19 pandemic. The customer has more power than before and multiple options at their fingertips. Steve Jobs once advised to get closer to customers. The CCO defines customer value and helps focus decisions in a customer perspective.
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