2027 Marketing Return on Investment Voice of Customer 
SmartKarrot
APRIL 21, 2022
The need for a customer-centric executive team in a B2B SaaS organization has grown with the COVID-19 pandemic. The customer has more power than before and multiple options at their fingertips. Steve Jobs once advised to get closer to customers. CMO (Chief Marketing Officer) – The side hero who supports CCO in their activities.
SmartKarrot
APRIL 21, 2022
The need for a customer-centric executive team in a B2B SaaS organization has grown with the COVID-19 pandemic. The customer has more power than before and multiple options at their fingertips. Steve Jobs once advised to get closer to customers. CMO (Chief Marketing Officer) – The side hero who supports CCO in their activities.
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