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Back to the Future: Acquisition Marketing Needs to Evolve

Optimove

While we can’t call ourselves futurists just yet, this is pretty much what Optimove has done in the CRM marketing space. Back in 2017, at a customer event, we proclaimed that in the not-so-distant future – by 2027, to be exact – customer acquisition as we know it would be vanquished, and all marketing would become relationship marketing.

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Top 10 HR Management Software | HR Tools

SurveySparrow

The global human resource management market is expected to reach USD 38.17 billion by 2027. monday.com is one of the most popular HR tools in the market. What’s the return on investment? Yes, that’s the popularity of HR tools and HR management software among modern millennial users. HR Tool #10.

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7 Key C-Suite Roles in a Truly Customer-Centric Executive Team?

SmartKarrot

Deloitte estimates that by 2027 half of the listed 500 firms will be replaced if they do not adapt to the digital processes and customer success. The CEO dons many hats in the company across departments – sales, marketing, product, and customer success. CMO (Chief Marketing Officer) – The side hero who supports CCO in their activities.

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7 Key C-Suite Roles in a Truly Customer-Centric Executive Team?

SmartKarrot

Deloitte estimates that by 2027 half of the listed 500 firms will be replaced if they do not adapt to the digital processes and customer success. The CEO dons many hats in the company across departments – sales, marketing, product, and customer success. CMO (Chief Marketing Officer) – The side hero who supports CCO in their activities.