Article Customer Retention Effort Score Lifetime Customer 
CSM Magazine
JUNE 12, 2015
In that perfect world, customer retention would be at 100% and customer turnover would be zero. Since that’s not the world we live in, customers need to experience prompt and dedicated attention at every major customer touch point. Customer Effort Score (CES). You do it again and again.
Totango
OCTOBER 22, 2020
In fact, employing certain techniques can actually turn these issues into opportunities to deepen the client/company relationship and increase lifetime customer value. . Net Promoter Scores detail how likely a customer is to recommend a product to one of their peers.
SmartKarrot
JULY 26, 2021
A lot has been said and written about customer experience and still, there are tons of questions on CX. This article attempts to answer some of the most frequently asked questions on customer experience. What is customer experience? Helps understand customer behaviors better. Does AI improve customer experience?
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