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CX Club – Round 7 – Leadership (part 1) – Motivations, Business Case & Trusted Adviser

Ian Williams

And I think that the abundance of technology start-ups at the moment, they’re actually producing solutions for issues customers have, which is very different to how start-ups perhaps used to work before, find a gap in the market. The large advertising agency, brand agency, one of the biggest in the country saw that as a threat.