Remove CEM Remove Chief Customer Officer Remove Customer Centricity Remove Measurement
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The Evolving Chief Customer Officer: Identifying Value, Authority, Scope, Responsibilities, and Strategic Direction Within the Enterprise

Beyond Philosophy

In the past decade, we’ve seen the number of companies with an individual in the role of Chief Customer Officer (CCO) – nicely defined by Wikipedia as “the executive responsible for the total relationship with an organization’s customers” – grow from under 100 to thousands today. Michael Lowenstein, Ph.D.,

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2017 the Year of Undelivered Promise

Customer Alignment

Ease and efficiency won’t make customers stick around; emotion will and they will pay for a good one. Yet, they need to be a support for an overall customer strategy, lead to confident and intelligent business decisions and drive real customer experience improvement. This is so true.

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