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The Evolving Chief Customer Officer: Identifying Value, Authority, Scope, Responsibilities, and Strategic Direction Within the Enterprise

Beyond Philosophy

In the past decade, we’ve seen the number of companies with an individual in the role of Chief Customer Officer (CCO) – nicely defined by Wikipedia as “the executive responsible for the total relationship with an organization’s customers” – grow from under 100 to thousands today. Michael Lowenstein, Ph.D.,

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State of Business-to-Business Customer Experience Management

ClearAction

The B2B study indicates that the following basics are the keys to financial and customer experience success : Coordination among managers of CXM methods. Presentation of customer survey results to all employees. Calculation of customer lifetime value. B2B Customer Experience Management Examples.